Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share–which is exactly what we’re about.”
“I’ve always been drawn to the kind of work that challenges the status quo and lives at the intersection of culture and creativity. Movers+Shakers is an agency that doesn’t just keep up with trends–they create them,” said Pierantozzi. “I’m excited to make work that not only stands out but also connects in meaningful ways.”
Pierantozzi earlier led the creative team at Saatchi NY, where he helped secure Walmart as a client with the award-winning “American Factory” campaign, and at McKinney’s New York office, where he served as executive creative director. Pierantozzi creates multi-dimensional work that not only garners awards but earns places in archives such as the MOMA and the Smithsonian. He is a graduate of St. Joseph’s University and is also an adjunct professor, currently teaching at Seton Hall University.
