TDA Boulder is expanding its creative leadership with the hiring of Maru Bernal in the new role of creative director reporting to founder/ECD Thomas Dooley and ECD/partner Jonathan Schoenberg, while partnering with CD/partner Jeremy Seibold.
Bernal was most recently group creative director at We Believers New York. Prior, she was VP, creative director/art director at FCB Chicago and Leo Burnett/Lapiz.
As an awarded multicultural creative director with over 20 years’ experience in the U.S. Hispanic and general market, Mexico and LATAM, Bernal is a champion for diversity. Importantly, she firmly believes the more diverse a team is, the better the ideas will be.
“Maru is able to simplify a creative idea so it can be both universal and powerful,” stated Schoenberg. “She has a history of creating campaigns–in many tones–that make you smile, think, and that you can completely engage within a matter of seconds. That’s the true power of great creativity and we’re so excited to have her here.”
Bernal will work on TDA Boulder clients including: Champion Pet Foods; Daiya Foods; FirstBank; Rise Against Suicide; Desert Door Spirits, and Rebel Ice Cream.
“TDA Boulder has a huge creative reputation, which I’ve watched and admired from afar, and now I’m thrilled to add my own international POV to their amazing body of work,” stated Bernal. “Working at an agency where egos are checked at the door and each team member is valued might not seem important, but it is essential to agency culture and it’s particularly important to me.”
Jean Smart, Ariana Grande, Michael Keaton among hosts for “SNL” season 50
Fresh off her Emmys win, Jean Smart will kick off the landmark 50th season of "Saturday Night Live."
NBC on Thursday announced the lineup of hosts for the season, which premieres Sept. 28. Joining Smart on the first show will be Jelly Roll as the musical act. He was also at the Emmys, singing during the ceremony's in memoriam segment.
It will be Smart's first time hosting "SNL."
Comedian Nate Bargatze will host on Oct. 5, with Coldplay as the musical guest.
Ariana Grande will host Oct. 12, with musical guest Stevie Nicks.
"Beetlejuice" star Michael Keaton will host on Oct. 19, the last show before Halloween, and Billie Eilish will be that night's musical guest.
The host on Nov. 2 will be "SNL" alum John Mulaney, with breakout sensation Chappell Roan as the music guest.
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