Trina Roffino has been promoted from president to CEO of The Marketing Arm (TMA). Andrew Robinson, who previously held the chief executive title, has been elevated to the new role of executive chairman. TMA is part of the Omnicom Advertising Collective, a division of Omnicom Group Inc (NYSE: OMC) featuring a portfolio of entrepreneurial creative-first integrated marketing agencies.
“During her time as president, Trina has been instrumental in transforming TMA from a transactional agency known for sports marketing and promotions to a business partner steeped in creative strategy and execution across all consumer passion points,” said Robinson. “You can see it in the new clients we have attracted and the multiplatform work we are delivering across our businesses. Promoting her to CEO not only recognizes her contributions, but positions TMA to build on this momentum.”
Roffino said, “As client needs have evolved, TMA has adapted to meet those needs and be future ready. We are entirely focused on delivering cultural resonance for brands, which means redefining and innovating the ways a brand can be truly integral to the culture of their consumer. We are expanding our lanes with clients by providing personalized, fully integrated solutions, and we are enabling the growth and development of some of the greatest talent in the industry.”
Roffino is the third CEO in the agency’s 30-year history. As president, she oversaw significant organic growth by building a customer-centric culture that drives innovation for every client while prioritizing the growth and enrichment of talent and partners. Prior to being named president, Roffino served as TMA’s chief client officer.
Robinson has held the CEO position since 2019, steering TMA successfully through the COVID-19 crisis and crystallizing its commitment to creativity and cultural resonance. As executive chairman, he will focus on client relationships, agency culture and talent development.
The two executives have worked closely together since 2000 when they held positions at Millsport, a sports agency that later merged with TMA in 2004.
James Fenton, CEO of The Omnicom Advertising Collective, said, “The growing recognition of TMA’s creative powers and cultural expertise is a testament to Andrew and Trina’s leadership. Andrew’s focus has kept creativity and culture at the center of what TMA does; and Trina has taken that focus to the next level by evolving TMA’s capabilities. You can see it in the award-winning experiential work and noteworthy campaigns the agency has delivered for a broad range of clients.”
SMPTE elects board officers, regional governors
SMPTEยฎ,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
โSMPTEโs membership has spoken,โ said SMPTE interim executive director Sally-Ann DโAmato. โThese officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!โ
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More