With the recent acquisition of Juniper Jones, LVLY Inc. has expanded its capabilities in order to become a strategic creative partner for advertising agencies and global brands. Moving forward with Juniper Jones as a key division, LVLY will leverage the combined depth of their creative talent, problem solving approach, and technology-forward workflows to empower clients, through creative collaboration, to grow and express their brands.
“We can deliver the full range of communication services that brands need today and serve as a long-term creative partner helping them adapt to the communication landscape of the future,” said LVLY CEO Ethel Rubinstein.
“The demand for digital content continues to accelerate and evolve,” she continued. “With virtual engagement between companies and their customers more important than ever, our clients are looking for agile partners who can support them throughout the entire content creation lifecycle from brand strategy to design to content creation.”
Acquiring Juniper Jones makes LVLY home to a full-lifecycle of creative specialists, providing a connected portfolio of services including strategy, ideation, visual identity, motion design, 3D animation, VFX, live action, social/digital, editorial and sound.
“We see LVLY as a connected ecosystem of creative services, designed to match our clients’ interconnected creative needs,” Rubinstein added.
Kevin Robinson, the founder of Juniper Jones, and now executive creative director at LVLY, said, “Our clients value true collaboration with skilled artists in every creative capability. They want to work with people who invest the time to know and love their brands as much as they do. They trust us to tailor solutions that grow their brands through storytelling.”
He added, “By merging the content creation and production know-how from LVLY Studio with Juniper Jones, we super-charge those capabilities with big-picture creative strategy, making our interface with client teams more seamless and growing our capability to craft innovative solutions. We’re built to shorten the distance between a strategy and its execution.”
Rubinstein pursued this acquisition in order to expand access to innovation–and cost-saving efficiencies–to a wider range of clients.
Robinson echoed her vision, affirming, “We believe creativity and ideas get attention, and successful creativity is always a team sport. That’s why we’re so excited to connect our partners with our diverse roster of talent. So we can all bring our unique perspectives together, lift each other up, and make all of our work even better.”
SMPTE elects board officers, regional governors
SMPTEยฎ,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
โSMPTEโs membership has spoken,โ said SMPTE interim executive director Sally-Ann DโAmato. โThese officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!โ
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More