Marketing communications agency Lowe Campbell Ewald has brought Paul Taylor and Nigel Rahimpour aboard as group directors to lead strategic planning efforts on two key accounts.
Taylor will lead the brand planning team for the agency’s USAA account out of the San Antonio office. He will report directly to Kevin Wertz, managing director of Lowe Campbell Ewald’s San Antonio office.
Rahimpour will be based out of New York where he will lead brand planning for the agency’s Milk Processor Education Program account. Rahimpour will report directly to Sal Taibi, president of Lowe Campbell Ewald’s New York office.
Taylor has more than 15 years experience across marketing departments, brand consultancies and advertising and media agencies. He has uncovered consumer insights and developed strategies for iconic brands across categories from financial services to alcohol to cosmetics. Taylor was a strategy director and sr. partner at MediaCom where he was responsible for setting the agency’s strategic vision for brands like Revlon and Audi. Prior to MediaCom, he was a consumer planning director at Diageo, working on brands including Captain Morgan, Smirnoff and Ketel One. He was also a VP of brand planning at Grey Worldwide. He joins Lowe Campbell Ewald after a brief stint with his own insights and strategy consultancy, Beechcroft Road.
Rahimpour comes to Lowe Campbell Ewald with extensive international experience in various disciplines. Previously, he was a global group planning director at Saatchi & Saatchi, where he headed up integrated strategies for General Mills brands, such as Cheerios and Häagen-Dazs International. Prior to Saatchi & Saatchi, Rahimpour was a planning director at Leo Burnett where he led strategy efforts on Kellogg’s adult cereal brands. Rahimpour also held roles as group planning director at StrawberryFrog, supporting brands like P&G, Morgan Stanley and Pfizer, and was a sr. planner at FCB heading up Motorola. Additionally, he’s held positions at TBWA in Berlin and Weiss, Whitten, Stagliano.
