LOBO, best known for its work in animation, design and mixed media, has launched a standalone live-action division which includes the international company expanding its presence in the U.S. market. This entails full live production services being led by New York-based executive producer Paul Amorese, a four-year LOBO veteran.
Meanwhile LOBO’s headquarters in Brazil houses a state-of-the-art studio, which regularly attracts U.S. brands to South America. One such example is Coca-Cola’s “Recycle Me” campaign created by Ogilvy New York and produced by LOBO.
LOBO is no stranger to live action. The company’s animation-led projects often include live-action elements. And as the industry continues to shift, the speed at which LOBO adapts is fast becoming one of its biggest strengths.
With the recent buzz surrounding generative art, for example, LOBO utilized AI for the concepting phase of their film, “SAP Office Cat.” Working in collaboration with BBDO NY and SAP, LOBO turned out the project which featured an animated cat painted in the style of Van Gogh. While the mischievous feline was created using traditional CG techniques, the use of AI early in the process hints at a myriad of future applications for this groundbreaking technology.
With the rise in popularity of mixed-media work, clients have increased their demand for one supplier to fulfill their needs. The all-new live-action division will help LOBO address that.
“We’ve been actively involved in live-action productions for many years, but it’s become such an integral part of our studio that we feel now is the right time to develop it further,” said LOBO managing partner Luis Ribeiro. “All live-action division work and directors will be displayed front and center on our website to showcase our diversity of skill set and extremely talented team.”
The new division will hit the ground running with a roster of directors which includes LOBO mainstays Coutinho&Batti, Felipe Mansur, Gabriel Dietrich, Ricardo Carelli, Sebastien Caudron, Gabriel Nobrega, Mateus Santos, and Joao Tenorio.
Ribeiro noted that these directors have been instrumental in shaping LOBO’s reputation and that “they will be joined by other exceptional, handpicked talent in a partnership soon to be announced.”
Amorese said, “Our journey into live-action filmmaking has been years of dedication and innovation in the making. With a portfolio of groundbreaking projects, a team of exceptional talent, and cutting-edge technology, we’re standing on the brink of a revolutionary shift in storytelling. Our goal is unequivocal: to showcase our mastery of blending mixed media techniques, which has become LOBO’s hallmark expertise. We’re not just prepared; we’re fueled by our passion to redefine the benchmarks of live-action production.”
Clients like Jeep, KnobCreek, UPS, KFC, and Tresemmé have all tapped into the studio’s capabilities. Robotic cinematography captures scenes in unusual and artistic ways by offering precise and dynamic camera movements. Motion control systems allow for the pre-programming of camera movements and parameters, optimizing production time while ensuring high-quality footage. Virtual production can project landscapes and backgrounds in high quality with stunning realism. Virtual production also mitigates external challenges such as bad weather or natural light and offers more creative freedom and comfort for clients and actors, with scene changes happening seamlessly.
LOBO also scored a recent Gold win at Ciclope Latino 2024 for its animated sustainability initiative for LG Appliances’ “Better Choices Make a Better World.”
“Scandal” cast will reunite for online script reading for hurricane relief in western North Carolina
The cast of ABC's hit political drama "Scandal" may need to brush up on their snappy, speedy delivery known as "Scandal-pace," because they're reuniting for a good cause. Its stars including Kerry Washington, Tony Goldwyn and Bellamy Young will take part in a live virtual script reading on Nov. 17 to raise money for hurricane relief in western North Carolina.
Beginning Friday, fans can go online and donate to reserve a spot for the online reading. Proceeds will benefit United Way of North Carolina. Everyone who donates will be able to take part in a virtual pre-event with the cast and Shonda Rhimes will give an introduction.
Additional guest stars will also be announced. The online fundraising platform Prizeo is also holding a contest where one person who donates online via their site will be selected to read a role from the script with the actors. The winner should not worry about the "Scandal"-pace, assured Young over Zoom.
"Whomever the lucky reader is can read at whatever pace they want," she said.
Young, who played Mellie Young, the first lady and later Republican presidential nominee on "Scandal," was born and raised in Asheville, North Carolina. She came up with the idea for the effort with a friend and took it to her fellow "Scandal" actors, who all jumped on board. Young said this is the first script reading the cast has all done together since the show ended after seven seasons in 2018.
Which episode they will be reading has not been announced yet.
Young said it's "been devastating" to see so many parts of her hometown badly damaged by Hurricane Helene, which ravaged western North Carolina one month ago.
To research the best use for donations, Young spoke with numerous political leaders, including North... Read More