MullenLowe has hired Kristina Jenkins as head of strategy in its Los Angeles office.
Jenkins brings over 20 years of strategy expertise, having worked with brands including Disney, Google, HBO, Instagram, Hulu, FX, Taco Bell, Venmo, Reebok, Verizon and Marriott. Most recently, she held the chief strategy officer position at Eleven, where she was brought on to transform the agency to be more purpose-driven and to pioneer a more empathetic industry workplace culture where creativity and creators can truly thrive.
Two years prior, Jenkins was head of strategy at Cashmere Agency, where she set a new standard for its strategic capability and drove innovation at the intersection of intuition and data. Jenkins earlier served as Zambezi’s first chief strategy officer, where she doubled staff and billings. She was previously director of cultural planning at mcgarrybowen.
Jenkins will be leading a crew of strategists at MullenLowe and working across the agency’s portfolio, which includes Acura, Corona, Grey Goose, Patrón, Hawaiian Airlines and the California Avocado Commission.
“KJ brings a palpable energy to strategic thinking,” said Javier Passerieu, managing director at MullenLowe LA. “We’re excited to see her reignite our teams’ passion for unlocking insights to inspire bold work and exploring new territories with her culture-first approach.”
“I’m about reimagining the way strategy and leadership have always been done, immersing my collaborators in fresh sources of insight and inspiring new ways of working together, all with the intention of elevating brands from talking about being culturally relevant to actually showing up like they are,” Jenkins said. “There is a fearlessness, an appreciation of healthier working habits and a passion for creative possibilities meets international sensibility at MullenLowe LA that creates the powerful conditions for me to do just that.”
SMPTE elects board officers, regional governors
SMPTE®,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
“SMPTE’s membership has spoken,” said SMPTE interim executive director Sally-Ann D’Amato. “These officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!”
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More