The Kinsale Shark Awards has launched the Creative Bravery Award, a new accolade for this year’s season and festival.
In association with Creative Social, the award celebrates work which has the courage and tenacity to push boundaries regardless of the risks and potential consequences. This is work that only the bravest clients will support and which will have represented a huge leap of faith.
Chaired by Saatchi & Saatchi WW CEO Robert Senior, the jury includes L.A Roynane, ECD Havas, Mary Doherty of Red Dog and Juliette Larthe of Prettybird.
Senior said: “Bravery is the difference between creativity as a narrative and creativity as a business principle. But there is bad and good bravery. Bad bravery simply seeks to shock. Good bravery seeks to solve a business problem through an unlikely but powerful idea that touches the audience and accelerates the business. The Kinsale Bravery Awards will be recognizing, rewarding and encouraging the latter, and it is an honor to be chairing the inaugural Jury.“
Senior will also be speaking on the topic of Creative Bravery at the Festival in September.
Aisling White, Festival director, Kinsale Shark Awards, added: “Creativity is still alive and kicking; it’s evident in the high standard of work we see entered every year, but it’s harder than ever to create truly memorable advertising that genuinely cuts through. We recognize that both creatives and clients need to be brave in order for consumers to notice and respond, and so we’ve created the Creative Bravery Award to reflect that.”
The 2017 Kinsale Shark Awards are now open for entries and the Festival runs from Sept 21-24.
