Kate Elson has been appointed managing director and executive producer for Eleanor’s UK office, effective October 1.
From Prince’s “Somewhere Here on Earth” music video to the recent British Arrows Gold-winning Kahlúa campaign directed by Rodrigo Valdes, Elson has consistently delivered work that exemplifies the highest standards of craft.
Elson started out on the agency side, working at Bates Dorland before moving over to the production end of the business. Twenty years ago, before director websites, she was the curator crafting reels to solve clients’ creative puzzles.
That refined eye for talent led her to become head of new business at production house Harry Nash where Elson played an instrumental role in launching the careers of directors like Fredrik Bond and the late Ringan Ledwidge. Elson recalls being drawn to these soon-to-be directorial giants not just because of their incredible portfolios and passionate enthusiasm, but their knowledge of craft and their palpable empathy for those they worked with.
Elson has built a powerful network of relationships and has orchestrated beautiful matches between directors and clients, resulting in award-winning, transformative, and effective work.
Her taste-driven matchmaking also extends to the relationships among directors, editors, colorists, and the team professionals who are a part of crafting creative excellence. Elson’s leadership has made its mark on many of advertising’s leading production companies.
Elson said, “Ultimately, the strong partnerships and creative chemistries directors develop play a key role in their continued success. The brilliant Ringan Ledwidge, for example, worked beautifully with his editor Rich Orrick.”
Eleanor president Sophie Gold said, “What drew me to Kate is her unwavering dedication to advertising. She approaches her role with a craft that she continually refines, combining incredible attention to detail with impeccable taste. Her commitment to the art of advertising is truly inspiring, and it’s evident in every aspect of her work.”
Elson shared, “Sophie’s passion for the industry and the roster she has carefully curated is truly infectious,” shared Elson, adding that the presence that Eleanor has earned in the advertising world “continues to expand through Sophie’s relentless and meticulous pursuit of excellence. It is exciting and inspiring to be joining at such a pivotal time in the industry and Eleanor’s journey.”
