London Alley has hired Karter Krasselt as creative director for its new Creative Studio. This news comes on the heels of the company announcing the addition of the studio the London Alley family, as well as Alex Gardner joining as chief marketing officer and CANN’s Luke Anderson joining as partner and investor.
“It’s an exciting time for London Alley Creative Studio as the company brings in new talent and evolves its capabilities and ambitions. This is just the beginning,” said Luga Podesta, founder and executive producer at London Alley.
Krasselt started his career as a jr. art director at Deutsch LA right out of college and worked almost exclusively on the Taco Bell account for just shy of six years. Throughout Krasselt’s time working on the brand, most recently as associate creative director, he’s touched everything from a Super Bowl spot, Xbox partnerships, and even a fake movie trailer about organized crime rings selling Nacho Fries on the black market. Krasselt has worked with celebrities like Davante Adams, Lil Nas X, and Doja Cat while traveling the world in the name of chalupas.
“I just want to be a Swiss-army knife creative for London Alley and jump into anything they throw my way. I believe in this company and the awesome, creative people that work here,” said Krasselt. “There’s a high standard that has been set and I can truly feel the company’s ‘the sky is the limit’ attitude in my time here already.”
Krasselt begins in his post immediately and reports to Walter May, chief creative officer at the company.
