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    Joe Pusateri named GEICO’s VP of marketing

    By SHOOTUpdated:No Comments2412 Views
    GEICO VP of marketing Joe Pusateri (Photo: Business Wire)
    WASHINGTON (AP) --

    The GEICO board of directors has promoted Joe Pusateri to VP of marketing.

    He previously served as an assistant vice president in marketing; in that role, which he assumed last year, he oversaw analytics, direct mail, in-house creative and the advertising for the GEICO Insurance Agency (GIA), which offers homeowners, term life and other types of coverages. In addition, Pusateri headed GEICO’s retention marketing division.

    Pusateri began his GEICO career in 2003 as a planning and research analyst in the controllers department. After working his way through the analyst ranks, he became a planning manager in the marketing department in 2007. He was promoted to planning and research manager a year later and to senior manager in 2010, with additional responsibilities for motorcycle, RV and boat advertising.

    In 2013, Pusateri’s duties expanded to include responsibilities for military marketing and GIA programs. He was promoted to marketing director in 2014, a title he held until his election to assistant VP in 2017.

    Pusateri has a bachelor’s degree in finance from Penn State.

    Tags:GeicoJoe Pusateri



    DirecTV calls off acquisition of rival Dish, possibly ending a yearslong pursuit

    Friday, November 22, 2024
    Dish Network satellite dishes are shown at an apartment complex in Palo Alto, Calif., Feb. 23, 2011. (AP Photo/Paul Sakuma, File)

    DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.

    The deal was reliant on Dish bond holders agreeing to trade in the debt they held for debt in the new company, a swap that would have cost them about $1.6 billion, collectively.

    The retreat by DirecTV this week may end a years-long effort by the company to acquire both Dish and Sling after it announced the bid in September.

    DirecTV was looking to acquire Dish TV and Sling TV from its owner EchoStar in a debt exchange transaction that included a payment of $1, plus the assumption of approximately $9.8 billion in debt. The deal was contingent on several factors, including regulatory approvals and bondholders writing off debt related to Dish.

    "While we believed a combination of DirecTV and Dish would have benefited all stakeholders, we have terminated the transaction because the proposed exchange terms were necessary to protect DirecTV's balance sheet and our operational flexibility," DirecTV CEO Bill Morrow said in a statement.

    The prospect of a DirecTV-Dish combo has long been rumored, and reported talks resurfaced over the years. And the two almost merged more than two decades ago — but the Federal Communications Commission blocked the deal valued at the time at $18.5 billion deal, citing antitrust concerns.

    The pay-for-TV market has shifted significantly since. As more and more consumers tune into online streaming platforms, demand for more traditional satellite entertainment continues to shrink.

    DirecTV says that it will continue to invest in next-generation streaming platforms and offer new packaging options while integrating content from live TV alongside direct-to-consumer... Read More

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