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    Joe Pusateri named GEICO’s VP of marketing

    By SHOOTUpdated:No Comments2488 Views
    GEICO VP of marketing Joe Pusateri (Photo: Business Wire)
    WASHINGTON (AP) --

    The GEICO board of directors has promoted Joe Pusateri to VP of marketing.

    He previously served as an assistant vice president in marketing; in that role, which he assumed last year, he oversaw analytics, direct mail, in-house creative and the advertising for the GEICO Insurance Agency (GIA), which offers homeowners, term life and other types of coverages. In addition, Pusateri headed GEICO’s retention marketing division.

    Pusateri began his GEICO career in 2003 as a planning and research analyst in the controllers department. After working his way through the analyst ranks, he became a planning manager in the marketing department in 2007. He was promoted to planning and research manager a year later and to senior manager in 2010, with additional responsibilities for motorcycle, RV and boat advertising.

    In 2013, Pusateri’s duties expanded to include responsibilities for military marketing and GIA programs. He was promoted to marketing director in 2014, a title he held until his election to assistant VP in 2017.

    Pusateri has a bachelor’s degree in finance from Penn State.

    Tags:GeicoJoe Pusateri



    Trump taps “Apprentice” producer, Mark Burnett, as special envoy to the U.K.

    Saturday, December 21, 2024
    Television producer Mark Burnett, left, looks on as President Donald Trump arrives for the National Prayer Breakfast, Feb. 2, 2017, in Washington. (AP Photo/Evan Vucci, File)

    Mark Burnett, the power producer who helped reintroduce Donald Trump to a national television audience with "The Apprentice," is being tapped by the president-elect as special envoy to the United Kingdom in his upcoming administration.

    "With a distinguished career in television production and business, Mark brings a unique blend of diplomatic acumen and international recognition to this important role," Trump announced Saturday.

    Burnett, who was born in London, helped produce hits like "Survivor" and "The Voice," but is perhaps best known for teaming up with Trump for "The Apprentice," which first aired on NBC in 2004.

    Trump had been well-known in real estate and pop culture circles for decades. But the show helped again make him a household name — though Trump severed ties with NBC in 2015, the same year he launched his first White House run.

    The selection of Burnett continues Trump's trend of filling out his incoming administration with people who have high-profile backgrounds in television or politics, or both — including his choice to be defense secretary, Pete Hegseth, a former co-host of "Fox & Friends Weekend," and ex-television doctor and unsuccessful Senate candidate in Pennsylvania, Mehmet Oz.

    Trump's first campaign in 2016 was rocked by allegations about his conduct on "The Apprentice" and other appearances during his association with NBC, notably in footage in which he said he could sexually assault women and get away with it because he was a "star."

    Almost a decade after he left his reality TV role, Trump's television career remains central to his biography and political rise. The show presented Trump Tower to tens of millions of people as a symbol of power and success before Trump launched his first... Read More

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