By Michelle Chapman & Tali Arbel, AP Business Writers
AOL and Yahoo are being sold again, this time to a private equity firm.
Wireless company Verizon will sell Verizon Media, which consists of the once-pioneering tech platforms, to Apollo Global Management in a $5 billion deal.
Verizon said Monday that it will keep a 10% stake in the new company, which will be called Yahoo.
Yahoo at the end of the last century was the face of the internet, preceding the behemoth tech platforms to follow, such as Google and Facebook. And AOL was the portal, bringing almost everyone who logged on during the internet's earliest days.
Verizon spent about $9 billion buying AOL and Yahoo over two years starting in 2015, hoping to jump-start a digital media business that would compete with Google and Facebook. It didn't work — those brands were already fading even then — as Google and Facebook and, increasingly, Amazon dominate the U.S. digital ad market. The year after buying Yahoo, Verizon wrote down the value of the combined operation, called "Oath," by roughly the value of the $4.5 billion it had spent on Yahoo.
Verizon has been shedding media assets as it refocuses on wireless, spending billions on licensing the airwaves needed for the next generation of faster mobile service, called 5G. It sold blogging site Tumblr in 2019 and HuffPost to BuzzFeed late last year. The digital media sector in recent years has been consolidating as companies seek profitability.
The properties Verizon is selling include Yahoo Finance, Yahoo Mail and the tech blogs Engadget and TechCrunch. Despite its difficulty competing with tech giants for ad dollars, leading to cost cuts and layoffs, Verizon Media's revenue rose 10% in the most recent quarter from the year before, to $1.9 billion.
Financial firms have played an increasingly prominent role in traditional media as well in recent years, buying up newspaper chains and slashing costs.
Verizon will receive $4.25 billion in cash, preferred interests of $750 million and the minority stake.
The deal is expected to close in the second half of the year.
Shares of Verizon Communications Inc., based in New York, rose less than 1% Monday.
Avid completes acquisition of Wolftech
Avidยฎ, known for software solutions for professional media production, has completed the acquisition of Wolftech Broadcast Solutions, a leader in cloud-based multiplatform news planning, production and publishing solutions.
The acquisition enables Avid to combine its digital-first, end-to-end media solution with Wolftechโs expertise in story-centric workflow management. News organizations will be able to increase efficiency and accelerate story delivery through enhanced remote collaboration and multiplatform amplification.
Avid CEO Wellford Dillard stated, โWolftech is unquestionably on the leading edge of where the industry is going, and this acquisition demonstrates Avidโs commitment to transform news, sports, and live production workflows. We are delighted to welcome Wolftech into the Avid family.โ
Wolftech CEO Arne Berven added, โWe were focused on finding a partner that could accelerate the adoption of our platform globally. We explored a number of possibilities, but when we talked to Avid, we knew it was the right match.โ
The closing of the acquisition follows Avidโs announcement on October 7 that the company had entered into a definitive agreement to acquire Wolftech.
With this acquisition, Avid deepens the integration between the two toolsets while continuing to embrace an open approach in partnering with a wide range of media production tools and newsroom systems. Existing Wolftech customers will benefit from Avidโs global scale for customer support and professional services.
Ian Axton, head of production operations for ITV News, said, โAs a customer of both Avid and Wolftech weโre excited about the benefits this acquisition will bring to our users and our business. Wolftech has transformed... Read More