Hulu is teaming up with CBS to add three of the network's channels to its upcoming live TV streaming service.
The service will cost under $40 a month, Hulu CEO Mike Hopkins said at a conference Wednesday, but he did not give a specific price. That will include Hulu's library of on-demand videos as well.
Hulu said the live-streaming service will launch in the coming months, but did not give a date.
The CBS deal will give Hulu the right to live-stream the nation's most-watched broadcast network as well as CBS Sports Network and cable channel Pop.
Hulu said that more CBS Corp. channels may be added later. Some shows can also be watched on demand after they have aired.
The streaming company already has similar deals with Time Warner Inc., 21st Century Fox and The Walt Disney Co., allowing it to live-stream CNN, Fox, ESPN and several other channels. CBS had been a holdout, focusing instead on its CBS All Access subscription service.
While Hulu started as a free site, supported by advertising. But free video has become increasingly more difficult to find as it tries to lure viewers into a subscription – $8 a month for a plan with ads, and $12 without.
In recent months, visitors to Hulu.com have been presented with prominent links to subscribe, with links to free video buried in a menu after signing in.
Hulu is owned by Disney, Comcast, Time Warner and 21st Century Fox.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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