By Brian Witte
ANNAPOLIS, Md. (AP) --Maryland's first-in-the-nation law taxing digital advertising by Big Tech companies like Facebook and Google is being challenged in federal court as "a punitive assault" on digital advertising and should be struck down, according to a federal lawsuit filed Thursday by leading trade associations.
The lawsuit, filed in U.S. District Court in Baltimore, contends the law "is illegal in myriad ways." It alleges the law violates the federal Internet Tax Freedom Act, which prohibits discrimination against electronic commerce, as well as other federal laws.
It seeks an injunction to block the law from taking effect. The plaintiffs say the lawsuit should put on notice other states considering a similar tax that such measures will face court challenges.
"It shouldn't be a surprise that enacting this kind of law is really nothing but a one-way ticket to the courthouse, which is an unfortunate use of anyone's resources," said Michael Kimberly, the lead attorney for the plaintiffs.
Plaintiffs include the U.S. Chamber of Commerce, the Internet Association, NetChoice, and the Computer and Communications Industry Association.
The Maryland General Assembly, which is controlled by Democrats, last week overrode Republican Gov. Larry Hogan's veto of the measure from last year.
Supporters say the new law seeks to modernize the state's tax system and make thriving Big Tech companies pay their fair share. It would assess the tax on revenue affected companies make on digital advertisements seen in Maryland. They say the estimated $250 million in annual revenue would help pay for education.
Maryland Senate President Bill Ferguson, a Baltimore Democrat who sponsored the legislation last year, said the lawsuit wasn't a surprise. But he said it was "disappointing to see these companies spend millions on high powered attorneys instead of paying their fair share."
"For two decades, these companies have grown exponentially by availing themselves of the privileges of states, benefited from the aggressive uncompensated collection of personal and private information about Maryland's residents, and been free riders to Maryland's investments in our civic infrastructure," Ferguson said.
The Maryland attorney general's office declined to comment on pending litigation.
The law would tax revenue affected companies make on digital advertisements shown in Maryland. Tax rates would depend on global annual gross revenues for companies that make more than $100 million globally.
The tax rate would be 2.5% for businesses with gross annual revenue of $100 million; 5% for companies with revenue of $1 billion or more; 7.5% for companies with revenue of $5 billion or more and 10% for companies with revenue of $15 billion or more.
South Korea fines Meta $15 million for illegally collecting information on Facebook users
South Korea's privacy watchdog on Tuesday fined social media company Meta 21.6 billion won ($15 million) for illegally collecting sensitive personal information from Facebook users, including data about their political views and sexual orientation, and sharing it with thousands of advertisers.
It was the latest in a series of penalties against Meta by South Korean authorities in recent years as they increase their scrutiny of how the company, which also owns Instagram and WhatsApp, handles private information.
Following a four-year investigation, South Korea's Personal Information Protection Commission concluded that Meta unlawfully collected sensitive information about around 980,000 Facebook users, including their religion, political views and whether they were in same-sex unions, from July 2018 to March 2022.
It said the company shared the data with around 4,000 advertisers.
South Korea's privacy law provides strict protection for information related to personal beliefs, political views and sexual behavior, and bars companies from processing or using such data without the specific consent of the person involved.
The commission said Meta amassed sensitive information by analyzing the pages the Facebook users liked or the advertisements they clicked on.
The company categorized ads to identify users interested in themes such as specific religions, same-sex and transgender issues, and issues related to North Korean escapees, said Lee Eun Jung, a director at the commission who led the investigation on Meta.
"While Meta collected this sensitive information and used it for individualized services, they made only vague mentions of this use in their data policy and did not obtain specific consent," Lee said.
Lee... Read More