Grassroots initiative Green The Bid has been launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, postproduction facilities, vendors and affiliates) who pledge to come together in this important endeavor.
Each year the global commercial production industry produces thousands of tons of carbon, along with thousands of tons of waste. This happens despite the fact that we already have the technology and ability to make all productions both net carbon neutral and zero-waste (90% diversion from landfill).
Green The Bid aims to break down industry silos by applying the B-Corp practice of pre-competitive problem solving, harnessing the collective knowledge of companies that have already made inroads into the sustainability space, and enabling effective implementation of solutions across all areas of production. The first Green The Bid meeting will take place on October 28th via Zoom conference.
Green The Bid’s website includes resources; from sustainability consultants, to checklists, case studies and interviews. The entity’s LinkedIn page has a Q&A forum for topics related to sustainable practices and suggestions for products and services.
Green The Bid welcomes members from any area of the community commissioning, developing, and producing content, as well as those who support that effort. In addition to representative companies and individuals, Green The Bid’s growing support includes professional organizations, non-profits, and festivals.
Green The Bid is aligned with the mission of AdGreen to unite the advertising industry to eliminate the negative environmental impacts of production. Based in the U.K., AdGreen is part of the Advertising Association, working in partnership with BAFTA and albert, and represents a growing network of supportive entities focused on the environmental impact of production.
SMPTE elects board officers, regional governors
SMPTE®,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
“SMPTE’s membership has spoken,” said SMPTE interim executive director Sally-Ann D’Amato. “These officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!”
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More