Effie Worldwide, the marketing industry’s leading effectiveness organization and organizer of the Effie Awards, has launched the inaugural Global Best of the Best Effie Awards, crowning the world’s most effective marketing efforts.
The 2020 Global Best of the Best Effie Awards is open to all 2019 Gold & Grand Effie winners from Effie’s regional and national programs. These previous winners now have the opportunity to compete at a global level, honoring ’the best of the best’ in marketing effectiveness worldwide including the ultimate recognition–the Global Grand Effie Award.
Two rounds of rigorous judging will determine finalists and winners in 20+ entry categories from Automotive to Finance and Data-Driven to Positive Change. A Grand Jury will then convene to select one supreme winner of the Global Grand Effie Award.
Entries will be judged by a jury comprised of leading marketers from the world’s brightest and best agencies, brands, media and technology companies.
Entry deadline is March 31, 2020. The winners will be announced in September 2020 in London and streamed live worldwide.
“For over 50 years, winning an Effie has been a global symbol of achievement and recognition for marketing work that is creative, courageous, inspiring and, of course, effective. In our globalized world, the best and most effective marketing transcends borders to create cultural touchstones that people across many geographies and cultures find relatable, and now,” contended Vineet Mehra, Effie Worldwide’s board chair, and global CMO, Walgreens Boots Alliance, “the Global Best of the Best Effies will be the ultimate recognition of effectiveness.”
SMPTE elects board officers, regional governors
SMPTE®,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
“SMPTE’s membership has spoken,” said SMPTE interim executive director Sally-Ann D’Amato. “These officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!”
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More