A federal rule banning fake online reviews is now in effect.
The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.
“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said about the rule in August. She added that the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”
Specifically, the rule bans reviews and testimonials attributed to people who don’t exist or are generated by artificial intelligence, people who don’t have experience with the business or product/services, or misrepresent their experience.
It also bans businesses from creating or selling reviews or testimonials. Businesses that knowingly buy fake reviews, procure them from company insiders or disseminate fake reviews will be penalized. It also prohibits businesses from using “unfounded or groundless legal threats, physical threats, intimidation, or certain false public accusations.”
People can report violations here.
“Blade Runner 2049” producers sue Elon Musk and Tesla over AI image at robotaxi event
A film production company that helped make "Blade Runner 2049" has sued Tesla and its CEO Elon Musk for using an AI-generated image resembling a scene from the science fiction movie to market Tesla's new robotaxis.
Alcon Entertainment said it refused all permissions but Tesla allegedly used artificial intelligence to "do it all anyway" when the carmaker unveiled its long-awaited robotaxi on Oct. 10 during a live-streamed event at a Warner Bros. studio lot in Burbank, California.
After pulling up to the stage in one of the company's "Cybercabs," Musk gave a speech that included a brief reference to the movie franchise. As he spoke, a screen showed an image of a man in a long coat looking over an orange-tinted ruined city. Alcon claims it resembles a key scene in which star Ryan Gosling arrives by "quasi-sentient flying car" to an abandoned Las Vegas.
"I love Blade Runner, but I don't know if we want that future," Musk said. "I think we want that duster he's wearing, but not the bleak apocalypse."
A copyright infringement lawsuit filed by Alcon this week in a Southern California federal court alleges that defendants had asked permission to use images from the movie "mere hours" before the event but Alcon "refused all permissions and adamantly objected."
Tesla did not immediately respond to a request for comment Tuesday.
Alcon is also suing Warner Bros, the movie's distributor that hosted Musk's robotaxi event. Warner Bros. Discovery didn't immediately respond to a request for comment.
Alcon, which is working on a spinoff "Blade Runner 2099" series for Amazon, said it is in talks with automakers about brand collaborations but has avoided affiliating with Tesla because of Musk's "extreme political and social views" and... Read More