Coca-Cola exec to lead judging as new three year eligibility is introduced and entries open
Coinciding with the opening of entries to the Creative Effectiveness Lions, Cannes Lions announced the appointment of Wendy Clark, president of Sparkling Brands & Strategic Marketing, Coca-Cola North America, as jury president.
Launched in 2011, the Creative Effectiveness Lions celebrates award-winning creativity with a proven business impact and has an entry process involving close collaboration between clients and agencies to showcase both. Now in its 5th year, this will be the first time the jury will be headed by a client-side marketer rather than an agency leader.
Wendy Clark is a widely lauded marketer and leading industry voice on evolved consumer engagement, known for leveraging the power of authentic brand stories to create shared value. Crucially, said Lions Festivals CEO, Philip Thomas, “Wendy is a passionate and vocal believer in the power of creativity to drive commercial success and be a force for good, which gets to the heart of what Cannes Lions is about. She is uniquely qualified to undertake the role of Jury President.”
Clark said, “For clients, nothing could be more important than creativity that builds our brands and businesses, and the Creative Effectiveness Lion builds that bridge between creativity and effectiveness in a truly quantifiable way. In this sense, it should be considered the ultimate accolade in our business.”
Changes to eligibility
Shortlisted and winning work from the past three years of Cannes Lions is now eligible for entry in the Creative Effectiveness Lions, whereas previously only those entries from the preceding year’s awards were admissible. The change is made in response to industry feedback and recognizes that the business impact of outstanding creativity is long-term and can be proven over an extended period of time. As a result, shortlisted and winning entries produced between 1 March 1, 2011 to April 30, 2014 may be entered in the 2015 awards.
Entries to the 2015 Creative Effectiveness Lions are now open and will close March 6, 2015.
Actor Kathryn Crosby, widow of Bing Crosby, dies at 90
Kathryn Crosby, who appeared in such movies as "The 7th Voyage of Sinbad", "Anatomy of a Murder," and "Operation Mad Ball" before marrying famed singer and Oscar-winning actor Bing Crosby, has died. She was 90.
She died of natural causes Friday night at her home in the Northern California city of Hillsborough, a family spokesperson said Saturday.
Appearing under her stage name of Kathryn Grant, she appeared opposite Tony Curtis in "Mister Cory" in 1957 and Victor Mature in "The Big Circus" in 1959. She made five movies with film noir director Phil Karlson, including "Tight Spot" and "The Phenix City Story," both in 1955.
Her other leading men included Jack Lemmon in "Operation Mad Ball," James Darren in "The Brothers Rico," and James Stewart in "Anatomy of a Murder," directed by Otto Preminger.
Born Olive Kathryn Grandstaff on Nov. 25, 1933, in West Columbia, Texas, she graduated from the University of Texas with a degree in fine arts. She came to Hollywood and began her movie career in 1953.
She met Bing Crosby while doing interviews for a column she wrote about Hollywood for her hometown newspaper. They were married in 1957, when she was 23 and he was 54.
She curtailed her acting career after the wedding, although she appeared often with Crosby and their three children on his Christmas television specials and in Minute Maid orange juice commercials. She became a registered nurse in 1963.
In the 1970s, she hosted a morning talk show on KPIX-TV in Northern California.
After Crosby's death at age 74 in 1977, from a heart attack after golfing in Spain, she appeared in stage productions of "Same Time, Next Year" and "Charley's Aunt." She co-starred with John Davidson and Andrea McArdle in the 1996 Broadway... Read More