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    First-ever client appointed as jury president of Cannes Creative Effectiveness Lions

    By SHOOTUpdated:No Comments854 Views

    Coca-Cola exec to lead judging as new three year eligibility is introduced and entries open

    LONDON --

    Coinciding with the opening of entries to the Creative Effectiveness Lions, Cannes Lions announced the appointment of Wendy Clark, president of Sparkling Brands & Strategic Marketing, Coca-Cola North America, as jury president.

    Launched in 2011, the Creative Effectiveness Lions celebrates award-winning creativity with a proven business impact and has an entry process involving close collaboration between clients and agencies to showcase both. Now in its 5th year, this will be the first time the jury will be headed by a client-side marketer rather than an agency leader.

    Wendy Clark is a widely lauded marketer and leading industry voice on evolved consumer engagement, known for leveraging the power of authentic brand stories to create shared value. Crucially, said Lions Festivals CEO, Philip Thomas, “Wendy is a passionate and vocal believer in the power of creativity to drive commercial success and be a force for good, which gets to the heart of what Cannes Lions is about. She is uniquely qualified to undertake the role of Jury President.”

    Clark said, “For clients, nothing could be more important than creativity that builds our brands and businesses, and the Creative Effectiveness Lion builds that bridge between creativity and effectiveness in a truly quantifiable way. In this sense, it should be considered the ultimate accolade in our business.”

    Changes to eligibility
    Shortlisted and winning work from the past three years of Cannes Lions is now eligible for entry in the Creative Effectiveness Lions, whereas previously only those entries from the preceding year’s awards were admissible. The change is made in response to industry feedback and recognizes that the business impact of outstanding creativity is long-term and can be proven over an extended period of time. As a result, shortlisted and winning entries produced between 1 March 1, 2011 to April 30, 2014 may be entered in the 2015 awards.

    Entries to the 2015 Creative Effectiveness Lions are now open and will close March 6, 2015.

    Tags:CannesCreative Effectiveness Lions



    DirecTV calls off acquisition of rival Dish, possibly ending a yearslong pursuit

    Friday, November 22, 2024
    Dish Network satellite dishes are shown at an apartment complex in Palo Alto, Calif., Feb. 23, 2011. (AP Photo/Paul Sakuma, File)

    DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.

    The deal was reliant on Dish bond holders agreeing to trade in the debt they held for debt in the new company, a swap that would have cost them about $1.6 billion, collectively.

    The retreat by DirecTV this week may end a years-long effort by the company to acquire both Dish and Sling after it announced the bid in September.

    DirecTV was looking to acquire Dish TV and Sling TV from its owner EchoStar in a debt exchange transaction that included a payment of $1, plus the assumption of approximately $9.8 billion in debt. The deal was contingent on several factors, including regulatory approvals and bondholders writing off debt related to Dish.

    "While we believed a combination of DirecTV and Dish would have benefited all stakeholders, we have terminated the transaction because the proposed exchange terms were necessary to protect DirecTV's balance sheet and our operational flexibility," DirecTV CEO Bill Morrow said in a statement.

    The prospect of a DirecTV-Dish combo has long been rumored, and reported talks resurfaced over the years. And the two almost merged more than two decades ago — but the Federal Communications Commission blocked the deal valued at the time at $18.5 billion deal, citing antitrust concerns.

    The pay-for-TV market has shifted significantly since. As more and more consumers tune into online streaming platforms, demand for more traditional satellite entertainment continues to shrink.

    DirecTV says that it will continue to invest in next-generation streaming platforms and offer new packaging options while integrating content from live TV alongside direct-to-consumer... Read More

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