Celebrating its 10th anniversary, Fireflies West connects an international community of entertainment and advertising executives who cycle 630 miles from San Francisco to Los Angeles to raise money and awareness for City of Hope Hospital. Based in Duarte, Calif., City of Hope is a leading research, treatment center dedicated to the prevention, treatment and cure of cancer and other life threatening illnesses guided by a compassionate patient-centered philosophy. Over the last decade, nearly 250 participating Fireflies West riders, along with a supporting volunteer network, and over 30 industry sponsors, have raised close to $2 million to date for City of Hope. This years goal: $500,000.
Beginning on October 4 in Mill Valley, 60 Fireflies West riders (the biggest group to date) will cross the Golden Gate Bridge, then traverse the rugged, winding roads down the coastline between San Francisco and Los Angeles for seven days. The riders will average 100 miles per day, forging a bond through the deep belief and motivation in their motto: “For those who suffer, we ride.” The riders will be welcomed home on October 10 with an arrivals celebration at agency 72andSunny.
Every dollar goes directly to City of Hope without any administration costs throughout, ensuring that every tax-deductible donation goes directly to fighting cancer. Moreover, the annual riders fund their own way and expenses out of their own pocket, a reflection of their incredibly generous spirits.
“I’ve always felt cycling was a means to create ideas. By propelling yourself forward you free the mind to solve problems. The Fireflies West is collection of wonderful cyclists who are actually living out this hypothesis,” said Rich Silverstein, co-founder of Goodby Silverstein & Partners.
“Every year this ride proves to me that there is an undeniable good in this world. That people want to help other people. For 10 years I have been blessed to witness this benevolence,” affirmed Bryan Farhy, founder of Fireflies West.
For more info, click here.
