By Barbara Ortutay, Technology Writer
NEW YORK (AP) --A billion people logged in to Facebook on a single day this week, marking the first time that many members used the world's largest online social network in a 24-hour period. The number amounts to one-seventh of the Earth's population.
Monday's milestone was mostly symbolic for Facebook, which boasts nearly 1.5 billion users who log in at least once a month. But CEO Mark Zuckerberg, who founded the network in his Harvard dorm room 11 years ago, reflected on the occasion with a post.
"'I'm so proud of our community for the progress we've made," he wrote. "Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world."
Facebook achieved 1 billion overall users in 2012, but this week's milestone is perhaps more significant. It means the social network has become an essential service in many of our lives, a sort of online connective tissue that binds us to friends, family and even strangers who find themselves in similar circumstances. We need it daily, or more.
Facebook has long sought to connect everyone in the world with its service. A lofty goal, it's not so different from the three other tech superpowers that are changing commerce, communication and worming their way into every part of our lives. Apple has its gadgets, Amazon delivers our every physical need and Google, well, when was the last time you went a day without Google?
(Google, incidentally, receives an average of 100 billion search requests per day, which makes it likely that more than a billion people use it daily.)
Most of the billion people who logged in to Facebook on Monday were outside the U.S. and Canada. Of Facebook's overall users, more than 83 percent come from other countries. In a video posted Thursday, Sheryl Sandberg, Facebook's chief operating officer, mulled what a billion really means.
"Look closely, and you'll see more than a number," she said in the video, a montage showing Facebook users' photos, posts and videos from all over the world. "It's moms and little brothers and cousins and cousins of cousins. There's Sam, Dante, Ingrid and Lawrence. It's camping trips, religion … there's likes, loves and unfortunately still some hate. Look past the number. You'll find friendships."
As it grows, Facebook's next billions of members will likely come from outside the U.S., from India, South America, Africa and perhaps even China, where the site is officially blocked.
To help expand its flock, Facebook has been working to make its service easier to use on the basic, old-fashioned phones used in many parts of the world. It's also working to get Internet access to the roughly two-thirds of the world's population that is not yet connected — or about 5 billion people.
Two years ago, Facebook launched Internet.org, a partnership with other tech giants that aims to improve Internet connectivity around the world. The group's plans include developing cheaper smartphones and tools that would reduce the amount of data required to run apps, as well as working with telecommunications companies to provide basic, free Internet services. The effort has received some criticism for putting Facebook in the position of Internet "gatekeeper," deciding what sites people can access and going against the spirit of "net neutrality."
Zuckerberg disagreed.
"Net neutrality ensures network operators don't discriminate by limiting access to services you want to use. It's an essential part of the open Internet, and we are fully committed to it," he wrote in April. "To give more people access to the Internet, it is useful to offer some service for free. If someone can't afford to pay for connectivity, it is always better to have some access than none at all."
AP Technology Writer Michael Liedtke contributed to this story from San Francisco.
South Korea fines Meta $15 million for illegally collecting information on Facebook users
South Korea's privacy watchdog on Tuesday fined social media company Meta 21.6 billion won ($15 million) for illegally collecting sensitive personal information from Facebook users, including data about their political views and sexual orientation, and sharing it with thousands of advertisers.
It was the latest in a series of penalties against Meta by South Korean authorities in recent years as they increase their scrutiny of how the company, which also owns Instagram and WhatsApp, handles private information.
Following a four-year investigation, South Korea's Personal Information Protection Commission concluded that Meta unlawfully collected sensitive information about around 980,000 Facebook users, including their religion, political views and whether they were in same-sex unions, from July 2018 to March 2022.
It said the company shared the data with around 4,000 advertisers.
South Korea's privacy law provides strict protection for information related to personal beliefs, political views and sexual behavior, and bars companies from processing or using such data without the specific consent of the person involved.
The commission said Meta amassed sensitive information by analyzing the pages the Facebook users liked or the advertisements they clicked on.
The company categorized ads to identify users interested in themes such as specific religions, same-sex and transgender issues, and issues related to North Korean escapees, said Lee Eun Jung, a director at the commission who led the investigation on Meta.
"While Meta collected this sensitive information and used it for individualized services, they made only vague mentions of this use in their data policy and did not obtain specific consent," Lee said.
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