Facebook says that anyone who takes out a British political ad on the social media platform will now be forced to reveal their identity, in a bid to increase transparency and curb misinformation.
The company said Tuesday that it will also require disclaimers for any British political advertisements. All the data on the ad buyers will be archived for seven years in a publicly accessible database.
Facebook is already applying a similar system in the United States, which is holding midterm elections this year, and Brazil, which held a general vote this month.
British lawmakers have called for greater oversight of social media companies and election campaigns to protect democracy in the digital age.
A House of Commons report this year said democracy is facing a crisis because data analysis and social media allow campaigns to target voters with messages of hate without their consent.
"While the vast majority of ads on Facebook are run by legitimate organizations, we know that there are bad actors that try to misuse our platform," Facebook said in a statement. "By having people verify who they are, we believe it will help prevent abuse."
Facebook said it's up against "smart and well-funded adversaries who change their tactics as we spot abuse," but it believes that increased transparency is good for democracy and the electoral process.
Jean Smart, Ariana Grande, Michael Keaton among hosts for “SNL” season 50
Fresh off her Emmys win, Jean Smart will kick off the landmark 50th season of "Saturday Night Live."
NBC on Thursday announced the lineup of hosts for the season, which premieres Sept. 28. Joining Smart on the first show will be Jelly Roll as the musical act. He was also at the Emmys, singing during the ceremony's in memoriam segment.
It will be Smart's first time hosting "SNL."
Comedian Nate Bargatze will host on Oct. 5, with Coldplay as the musical guest.
Ariana Grande will host Oct. 12, with musical guest Stevie Nicks.
"Beetlejuice" star Michael Keaton will host on Oct. 19, the last show before Halloween, and Billie Eilish will be that night's musical guest.
The host on Nov. 2 will be "SNL" alum John Mulaney, with breakout sensation Chappell Roan as the music guest.
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