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    Eric Pierre Named European Exec Creative Director at TBWAG1

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    Eric Pierre

    Will oversee all creative for the Nissan Europe account in 25-plus countries

    PARIS --

    TBWAG1 (Paris) has hired Eric Pierre as executive European creative director. He will oversee all creative for the Nissan Europe account in more than 25 European countries.

    Pierre also assumes the role of executive European creative director of the Omnicom agency unit, Nissan United, which has been created in order to gather under one umbrella all agencies working on the automotive account.

    In 1996, Pierre began his advertising career at Ogilvy & Mather Paris as copywriter. He then joined Saatchi & Saatchi Paris, where he worked very closely with the London Office for international accounts like Sony, Toyota and Monster.com.

    In 2000, he joined Euro RSCG Morocco as sr. copywriter, to develop local and international campaigns for Citroën. In 2002, for Leo Burnett Paris, he was in charge of developing creative campaigns for accounts such as P&G, Kellogg’s, Barclays Bank, Krisprolls, and creating pan-European campaigns for Fiat.

    In 2008, he moved to CLM BBDO as creative director. A few years later, he was promoted to the head of a team dedicated to Merdeces-Benz and Smart.

    The campaigns created over these years have been awarded in more than 20 national and international advertising festivals, including a Gold at the Cannes Lions and EFFIES. He also worked at the same time for international clients such as Pepsico, Gillette, Mars and Hewlett-Packard.

    Tags:Eric PierreNissan UnitedTBWAG1



    DirecTV calls off acquisition of rival Dish, possibly ending a yearslong pursuit

    Friday, November 22, 2024
    Dish Network satellite dishes are shown at an apartment complex in Palo Alto, Calif., Feb. 23, 2011. (AP Photo/Paul Sakuma, File)

    DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.

    The deal was reliant on Dish bond holders agreeing to trade in the debt they held for debt in the new company, a swap that would have cost them about $1.6 billion, collectively.

    The retreat by DirecTV this week may end a years-long effort by the company to acquire both Dish and Sling after it announced the bid in September.

    DirecTV was looking to acquire Dish TV and Sling TV from its owner EchoStar in a debt exchange transaction that included a payment of $1, plus the assumption of approximately $9.8 billion in debt. The deal was contingent on several factors, including regulatory approvals and bondholders writing off debt related to Dish.

    "While we believed a combination of DirecTV and Dish would have benefited all stakeholders, we have terminated the transaction because the proposed exchange terms were necessary to protect DirecTV's balance sheet and our operational flexibility," DirecTV CEO Bill Morrow said in a statement.

    The prospect of a DirecTV-Dish combo has long been rumored, and reported talks resurfaced over the years. And the two almost merged more than two decades ago — but the Federal Communications Commission blocked the deal valued at the time at $18.5 billion deal, citing antitrust concerns.

    The pay-for-TV market has shifted significantly since. As more and more consumers tune into online streaming platforms, demand for more traditional satellite entertainment continues to shrink.

    DirecTV says that it will continue to invest in next-generation streaming platforms and offer new packaging options while integrating content from live TV alongside direct-to-consumer... Read More

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