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    Entertainment agencies In Sync, Bemis Balkind merge

    By SHOOTUpdated:No Comments1966 Views
    (L-r) Smitty, Aubrey Balkind and Peter Bemis.
    LOS ANGELES --

    In Sync Advertising and Bemis Balkind announced their merger today, forming a full-service integrated entertainment agency effective immediately. Under the name, In Sync Bemis Balkind, the agency offers a wide range of audio/visual, print, digital, and branding services for theatrical, home entertainment, TV and life-style industries. Smitty, founder of In Sync, is CEO, with Peter Bemis and Aubrey Balkind serving as co-presidents. In Sync Bemis Balkind maintains offices in LA and NY.

    “I’ve been an admirer of Peter, Aubrey and their team at Bemis Balkind since day one,” said CEO Smitty. “This merger will now create a company that clients can use to increase their power of 360 degree marketing. Today’s audiences watch their entertainment everywhere, from theaters to phones, from tablets to treadmills. They see ads in print, outdoor, TV and online. And most importantly, audiences are now advertisers, they share this content, their buzz is contagious. It only makes sense to approach marketing from this ‘big picture’ point of view.”

    Bemis Balkind co-founder Bemis, recipient of the Key Art Lifetime Achievement Award adds: “Above everything else, creativity remains paramount, and it still starts with a robust, iconic idea. But today, it’s not enough to stand out… it has to hang together across all platforms.”

    Balkind, co-founder of Bemis Balkind and formerly Frankfurt Balkind, pioneered the art of integration. “‘Alive’ integration is not about everything looking similar. Rather, each platform plays and grows off the other until they ignite to become wildfire, and we can now deliver that at the highest level.”

    About In Sync
    In Sync has operated for more than 20 years and contributed to assorted memorable campaigns across all genres–from Avatar to The King’s Speech, Despicable Me to Silver Linings Playbook, The Wolverine to The Artist, Ted to Blue Jasmine.

    Bemis Balkind grew out of Madison Avenue agency Frankfurt Gips Balkind in 1987. Along with the groundbreaking campaigns for Rosemary’s Baby, Alien and Fatal Attraction, the agency was instrumental in the growth of cable television, helping to launch CNN, ESPN and HBO. Bemis Balkind’s work has always been an industry beacon, with a myriad of awards and distinctions, including being the Key Art Award Winner for Best in Show four out of five years. Their work includes Forrest Gump, Slumdog Millionaire, Shrek, 21 Jump Street, True Blood, Lee Daniels’ The Butler, World War Z, Black Swan and Dallas Buyers Club.




    India’s legendary filmmaker Shyam Benegal dies at age 90

    Tuesday, December 24, 2024
    Indian film directors Shyam Benegal, right, is seen during a discussion on Indian Cinema in Hyderabad, India, Monday, Feb. 18, 2008. (AP Photo/Mahesh Kumar A, File)

    Shyam Benegal, a renowned Indian filmmaker known for pioneering a new wave cinema movement that tackled social issues in the 1970s, has died after suffering from chronic kidney disease. He was 90.

    His contribution to cinema was recognized as a director, editor and screenwriter. He was also credited with a new genre of filmmaking.

    Benegal passed away on Monday at Mumbai's Wockhardt Hospital, and his cremation will take place on Tuesday, the Press Trust of India news agency reported, citing his daughter Piya.

    "Benegal had been suffering from chronic kidney disease for several years but it had gotten very bad. That's the reason for his death," Piya said.

    Many paid tribute to the legendary filmmaker on social media platform X.

    Filmmaker Mahesh Bhatt wrote that Benegal told stories without pretense. "They were raw and real, about the struggles of ordinary people. His films had craft and conviction."

    "Deeply saddened by the passing of Shyam Benegal, whose storytelling had a profound impact on Indian cinema. His works will continue to be admired by people from different walks of life," India's Prime Minister Narendra Modi tweeted.

    He was a mentor to top Indian actors, including Shabana Azmi, Smita Patil, Naseeruddin Shah, and Om Puri who made their mark in Bollywood's popular cinema as well.

    "I have lost my foster father, a man to whom I owe more than I can say," posted Naseeruddin Shah.

    "Shyam Benegal was not just a legend; he was a visionary who redefined storytelling and inspired generations," said actor Manoj Bajpayee.

    Benegal came into the limelight in the 1970s, with a series of films that challenged mainstream Bollywood. His films Ankur (1974), Nishant (1975), Manthan (1976), and Bhumika (1977)... Read More

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