Research firm eMarketer says it expects worldwide spending on mobile advertising to reach $31.5 billion this year, a 75 percent increase from 2013.
By the end of this year, eMarketer says mobile will account for nearly a quarter of total digital ad spending.
Mobile ad spending has been growing fast, mainly due to ad revenue growth at Facebook Inc. and Google Inc.
In 2013, mobile ad spending more than doubled, to nearly $18 billion from $8.8 billion in 2012. Facebook and Google together saw an increase of $6.9 billion in mobile ad revenue.
EMarketer expects Facebook's share of the mobile ad market to grow to 21.7 percent this year from 17.5 percent in 2013, taking a bite out of Google's share, though Google remains No. 1.
Ubisoft shares jump following reports of Tencent, Guillemot family considering buyout
Shares of Ubisoft jumped more than 30% Friday, following reports that Tencent and the Guillemot family are considering a buyout of the video game maker.
Bloomberg news reported that Tencent and Guillemot family โ minority stakeholders in Ubisoft โ have been discussing ways to stabilize the company after it lost more than half its market value this year. Shares surged 33.5% to about $15.57 Friday, according to FactSet.
Ubisoft declined to comment. Tencent did not immediately respond to a request for comment.
France-based Ubisoft is the publisher behind the well-known franchise "Assassin's Creed." Ubisoft's shares fell last month to their lowest point in more than a decade after its latest title "Star Wars Outlaws" underperformed and the company announced that it would delay the latest "Assassin's Creed" game.
Yves Guillemot, Ubisoft's CEO, said in a statement last week that the company's "second quarter performance fell short of our expectations."
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