Effie UK has announced the 52 finalists that will go through to the final round of judging for its 2024 Effie Awards program, more finalists than ever before in Effie UK’s strongest year for entries.
For the second year running, the Sustained Success and Positive Change categories, for maintaining long-term strategies and making useful contributions to society, picked up the most shortlisted entries.
View the Effie UK finalists here.
Boots was among the most shortlisted brands with three nods. The Boots No. 7 campaign “Menopause: Real Change Comes From Within” by VML was shortlisted in two categories. ITV also got 3 shortlist mentions, two of which were for its entry “ITVX. How a new platform gave a traditional broadcaster a new lease of life” by Uncommon Creative Studio. Other top shortlisted brands were Aldi, B&Q, IKEA, KFC, NHS Organ Donation, Nurofen, Tourism Australia and TSB–with two nods apiece.
VML was the most shortlisted agency in the running for eight awards, followed by McCann, Uncommon and Mother with six entries each.
Finalists were determined by the round one jury, comprised of senior marketing leaders at brands, agencies and media owners.
The award levels–Grand, Gold, Silver and Bronze–will be announced at the 2024 Effie Awards UK Gala on November 19.
Rachel Emms, managing director of Effie UK, said, “With more entries this year than ever, and a particularly high standard of submissions, the judges didn’t have an easy time deciding the shortlist. So we extend our thanks to the whole panel for their hard work, and offer our congratulations to every finalist for getting this far–it’s a real achievement.”
Harvey Weinstein hit with new sex crime charge in New York
Harvey Weinstein pleaded not guilty Wednesday to a new sex crime charge in New York, as he awaits retrial in his landmark #MeToo case.
Details of the new allegations were not immediately available. He was charged with committing a criminal sex act.
The jailed ex-movie mogul has long maintained that any sexual activity was consensual.
Prosecutors revealed last week that Weinstein had been indicted on additional sex crime charges that weren't part of the case that led to his now-overturned 2020 conviction. But the new indictment was sealed until his arraignment.
Prosecutors have said that the grand jury heard evidence of up to three alleged assaults — two in hotels in the Tribeca neighborhood and one at a lower Manhattan residential building. The purported incidents took place from the mid-2000s to 2016, prosecutors said.
But it's not clear whether any of those allegations underlie the new indictment.
While bracing for the new charges, Weinstein also is awaiting retrial after New York state's highest court this spring overturned his 2020 conviction on rape and sexual assault charges involving two women. The high court, called the Court of Appeals, ordered a new trial, which is tentatively scheduled to begin Nov. 12.
The Court of Appeals ruled that the then-trial judge unfairly allowed testimony against him based on allegations that were not part of the case. That judge's term expired in 2022, and he is no longer on the bench.
Prosecutors have said they'll seek to fold the new charges into the retrial, but Weinstein's lawyers say it should be a separate case.
Weinstein, who also was convicted in 2022 in a Los Angeles rape case, remains behind bars while awaiting his New York retrial.
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