Effie UK has announced the 52 finalists that will go through to the final round of judging for its 2024 Effie Awards program, more finalists than ever before in Effie UK’s strongest year for entries.
For the second year running, the Sustained Success and Positive Change categories, for maintaining long-term strategies and making useful contributions to society, picked up the most shortlisted entries.
View the Effie UK finalists here.
Boots was among the most shortlisted brands with three nods. The Boots No. 7 campaign “Menopause: Real Change Comes From Within” by VML was shortlisted in two categories. ITV also got 3 shortlist mentions, two of which were for its entry “ITVX. How a new platform gave a traditional broadcaster a new lease of life” by Uncommon Creative Studio. Other top shortlisted brands were Aldi, B&Q, IKEA, KFC, NHS Organ Donation, Nurofen, Tourism Australia and TSB–with two nods apiece.
VML was the most shortlisted agency in the running for eight awards, followed by McCann, Uncommon and Mother with six entries each.
Finalists were determined by the round one jury, comprised of senior marketing leaders at brands, agencies and media owners.
The award levels–Grand, Gold, Silver and Bronze–will be announced at the 2024 Effie Awards UK Gala on November 19.
Rachel Emms, managing director of Effie UK, said, “With more entries this year than ever, and a particularly high standard of submissions, the judges didn’t have an easy time deciding the shortlist. So we extend our thanks to the whole panel for their hard work, and offer our congratulations to every finalist for getting this far–it’s a real achievement.”
“Scandal” cast will reunite for online script reading for hurricane relief in western North Carolina
The cast of ABC's hit political drama "Scandal" may need to brush up on their snappy, speedy delivery known as "Scandal-pace," because they're reuniting for a good cause. Its stars including Kerry Washington, Tony Goldwyn and Bellamy Young will take part in a live virtual script reading on Nov. 17 to raise money for hurricane relief in western North Carolina.
Beginning Friday, fans can go online and donate to reserve a spot for the online reading. Proceeds will benefit United Way of North Carolina. Everyone who donates will be able to take part in a virtual pre-event with the cast and Shonda Rhimes will give an introduction.
Additional guest stars will also be announced. The online fundraising platform Prizeo is also holding a contest where one person who donates online via their site will be selected to read a role from the script with the actors. The winner should not worry about the "Scandal"-pace, assured Young over Zoom.
"Whomever the lucky reader is can read at whatever pace they want," she said.
Young, who played Mellie Young, the first lady and later Republican presidential nominee on "Scandal," was born and raised in Asheville, North Carolina. She came up with the idea for the effort with a friend and took it to her fellow "Scandal" actors, who all jumped on board. Young said this is the first script reading the cast has all done together since the show ended after seven seasons in 2018.
Which episode they will be reading has not been announced yet.
Young said it's "been devastating" to see so many parts of her hometown badly damaged by Hurricane Helene, which ravaged western North Carolina one month ago.
To research the best use for donations, Young spoke with numerous political leaders, including North... Read More