Effie UK has announced the 52 finalists that will go through to the final round of judging for its 2024 Effie Awards program, more finalists than ever before in Effie UK’s strongest year for entries.
For the second year running, the Sustained Success and Positive Change categories, for maintaining long-term strategies and making useful contributions to society, picked up the most shortlisted entries.
View the Effie UK finalists here.
Boots was among the most shortlisted brands with three nods. The Boots No. 7 campaign “Menopause: Real Change Comes From Within” by VML was shortlisted in two categories. ITV also got 3 shortlist mentions, two of which were for its entry “ITVX. How a new platform gave a traditional broadcaster a new lease of life” by Uncommon Creative Studio. Other top shortlisted brands were Aldi, B&Q, IKEA, KFC, NHS Organ Donation, Nurofen, Tourism Australia and TSB–with two nods apiece.
VML was the most shortlisted agency in the running for eight awards, followed by McCann, Uncommon and Mother with six entries each.
Finalists were determined by the round one jury, comprised of senior marketing leaders at brands, agencies and media owners.
The award levels–Grand, Gold, Silver and Bronze–will be announced at the 2024 Effie Awards UK Gala on November 19.
Rachel Emms, managing director of Effie UK, said, “With more entries this year than ever, and a particularly high standard of submissions, the judges didn’t have an easy time deciding the shortlist. So we extend our thanks to the whole panel for their hard work, and offer our congratulations to every finalist for getting this far–it’s a real achievement.”
