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    Effie Awards sets U.S. Grand Jury; Mastercard’s Rajamannar, Saatchi’s Diquez to co-chair

    By SHOOTUpdated:No Comments1453 Views
    Andrea Diquez
    NEW YORK --

    Effie Worldwide has set the 2020 Grand Effie Jury that will select the top honors in this year’s Effie Awards United States competition. Winners representing the best in marketing effectiveness will be revealed during the show finale of the 2020 virtual celebration: Ideas That Work: 2020 US Effie Summit & Awards Celebration on September 29 – October 1. 

    The Grand Jury will be led by co-chairs Raja Rajamannar, chief marketing & communications officer at Mastercard, a brand recognized for enduring marketing effectiveness as a winner of the “5 for 50 Effie,” and Andrea Diquez, CEO of Saatchi & Saatchi NY, winner of the 2019 US Grand Effie with P&G for “It’s a Tide Ad.” 

    Rajamannar and Diquez will lead a jury that includes: 

    • Micky Onvural, CEO, Bonobos
    • Leland Maschmeyer, chief brand officer, Chobani
    • Ari Weiss, CCO, DDB Worldwide
    • Jason Harrison, CEO, North America, Essence (WPP)
    • Fred Levron, WW creative partner, FCB Global
    • Margaret Johnson, CCO & partner, Goodby Silverstein & Partners
    • Marie Gulin-Merle, VP, Global Ads Marketing, Google
    • Stephanie Nerlich, global chief client officer, executive managing partner, NA, Havas
    • Adrian Parker, global VP, marketing, Patrón Tequila
    • Kenneth Mitchell, CMO, Snap, Inc.
    • Catherine Tan–Gillespie, global CMO, KFC, Yum! Brands

    The Grand Effie Jury will come together virtually this year, in a session sponsored by YouTube, to evaluate and debate the creativity and effectiveness of the highest-scoring Gold Effie winners from the 2020 Effie Awards US competition. 

    The nine contenders are: 

    • “DNA Discounts,” by Aeromexico, Ogilvy Mexico and Ogilvy Colombia
    • “Whopper Detour,” by Burger King, FCB New York and FCB/RED
    • “New Coke-Stranger Things,” by The Coca-Cola Company/Coca-Cola and Wieden+Kennedy
    • “Scent By Glade,” by SC Johnson/Glade and Ogilvy
    • “Lysol Laundry,” by Reckitt Benckiser/Lysol and McCann New York
    • “Changing the Game,” by Microsoft and McCann New York
    • “Back-to-School Essentials,” by Sandy Hook Promise and BBDO New York
    • “Gracie” by Street Grace & BBDO Atlanta
    • “Stop Traffick,” by Street Grace and BBDO Atlanta

    “This year’s Grand Effie Jury represents the best of our industry, across brands, agencies and media, and I am so appreciative to have this dynamic and experienced jury of marketing leaders give their time to celebrate effectiveness, amidst the backdrop of ongoing change and challenge,” said Traci Alford, president and CEO of Effie Worldwide. “This year’s Grand Effie contenders feature a diverse mix of work, all impactful in their own ways, and the winner that the Jury selects for this year’s top recognition will continue to create tangible learnings for everyone.”

    The three-day Ideas That Work: 2020 Effie US Summit & Awards Celebration is a free-to-attend online event.

    Tags:Andrea DiquezEffie AwardsRaja RajamannarTraci Alford



    Netflix’s “Missing You” lands in time for New Year binge watch

    Friday, December 27, 2024
    Ashley Walters, left, and Rosalind Eleazar pose for photographers at a photo call for the television series "Missing You," Wednesday, Nov. 6, 2024, in London. (AP Photo/Kirsty Wigglesworth)

    It's Netflix's resolution every new year to give viewers a headscratcher in January.

    Since 2020, the streamer has released a U.K. miniseries based on thriller book by Harlan Coben over the holidays. It seems to have paid off: "Fool Me Once," starring Michelle Keegan, Adeel Akhtar and Joanna Lumley, launched this past January and became what Netflix says was one of their most watched shows of the year, amassing 108 million views.

    2025's seasonal suspense series is "Missing You," based on Coben's 2014 New York Times bestseller. It stars Rosalind Eleazar ("Slow Horses") as Detective Inspector Kat Donovan, a police officer who specializes in finding missing people — apart from the fiance that vanished 11 years earlier.

    "They know Jan. 1 is the sweet spot for them," says actor Richard Armitage, who has appeared in each winter Coben adaptation, which relocates the stories from the books' America to the north of England. "People have ownership over the show now, so like, 'I want my Harlan Coben show on New Year's Day. Give me my Harlan Coben fix.'"

    "It's perfect timing for the release, to be honest," says co-star Ashley Walters. "Most people are going to be hung over or, you know, just not have anything to do with the day."

    The show opens with the shock of Donovan's ex-fiance (Walters) popping up on a dating app, over a decade after she came home one day to find him gone.

    "I've ghosted people before," laughs Armitage. "Just people you don't want to talk to anymore. Not digitally though."

    Another star, Jessica Plummer, isn't a fan of those who disappear without saying goodbye, though.

    "I'd just feel too guilty," she admits, calling it "cowardly and lazy — sorry Richard!"

    Eleazar promises twists and turns... Read More

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