Effie Worldwide has set the 2020 Grand Effie Jury that will select the top honors in this year’s Effie Awards United States competition. Winners representing the best in marketing effectiveness will be revealed during the show finale of the 2020 virtual celebration: Ideas That Work: 2020 US Effie Summit & Awards Celebration on September 29 – October 1.
The Grand Jury will be led by co-chairs Raja Rajamannar, chief marketing & communications officer at Mastercard, a brand recognized for enduring marketing effectiveness as a winner of the “5 for 50 Effie,” and Andrea Diquez, CEO of Saatchi & Saatchi NY, winner of the 2019 US Grand Effie with P&G for “It’s a Tide Ad.”
Rajamannar and Diquez will lead a jury that includes:
- Micky Onvural, CEO, Bonobos
- Leland Maschmeyer, chief brand officer, Chobani
- Ari Weiss, CCO, DDB Worldwide
- Jason Harrison, CEO, North America, Essence (WPP)
- Fred Levron, WW creative partner, FCB Global
- Margaret Johnson, CCO & partner, Goodby Silverstein & Partners
- Marie Gulin-Merle, VP, Global Ads Marketing, Google
- Stephanie Nerlich, global chief client officer, executive managing partner, NA, Havas
- Adrian Parker, global VP, marketing, Patrón Tequila
- Kenneth Mitchell, CMO, Snap, Inc.
- Catherine Tan–Gillespie, global CMO, KFC, Yum! Brands
The Grand Effie Jury will come together virtually this year, in a session sponsored by YouTube, to evaluate and debate the creativity and effectiveness of the highest-scoring Gold Effie winners from the 2020 Effie Awards US competition.
The nine contenders are:
- “DNA Discounts,” by Aeromexico, Ogilvy Mexico and Ogilvy Colombia
- “Whopper Detour,” by Burger King, FCB New York and FCB/RED
- “New Coke-Stranger Things,” by The Coca-Cola Company/Coca-Cola and Wieden+Kennedy
- “Scent By Glade,” by SC Johnson/Glade and Ogilvy
- “Lysol Laundry,” by Reckitt Benckiser/Lysol and McCann New York
- “Changing the Game,” by Microsoft and McCann New York
- “Back-to-School Essentials,” by Sandy Hook Promise and BBDO New York
- “Gracie” by Street Grace & BBDO Atlanta
- “Stop Traffick,” by Street Grace and BBDO Atlanta
“This year’s Grand Effie Jury represents the best of our industry, across brands, agencies and media, and I am so appreciative to have this dynamic and experienced jury of marketing leaders give their time to celebrate effectiveness, amidst the backdrop of ongoing change and challenge,” said Traci Alford, president and CEO of Effie Worldwide. “This year’s Grand Effie contenders feature a diverse mix of work, all impactful in their own ways, and the winner that the Jury selects for this year’s top recognition will continue to create tangible learnings for everyone.”
The three-day Ideas That Work: 2020 Effie US Summit & Awards Celebration is a free-to-attend online event.
SMPTE elects board officers, regional governors
SMPTE®,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
“SMPTE’s membership has spoken,” said SMPTE interim executive director Sally-Ann D’Amato. “These officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!”
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More