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    Dylan Bradshaw and Nate Norell team to win Doritos Crash the Super Bowl Contest

    By SHOOTNo Comments152 Views
    "Abduction"
    NEW ORLEANS --

    After weeks of rallying their communities and racking in fan votes from across the nation, two aspiring filmmakers, Dylan Bradshaw and Nate Norell, have been crowned the winners of the Doritos Crash the Super Bowl Contest. They take home $1 million and an all-expense paid trip to New Orleans for the Big Game.

    Bradshaw and Norell’s commercial, “Abduction,” will air during the first quarter of Super Bowl LIX this Sunday as the brand’s 25th Super Bowl advertisement.

    Bradshaw and Norell are best friends and co-directors. Bradshaw, a Los Angeles-based director originally from Columbus, Ohio, moved to L.A. in 2020 with no job but a dream. Norell, born in the Dominican Republic, discovered his love for filmmaking at 16 and earned a Cinema and Media Arts degree from Biola University.

    Their “Abduction” spot proves that no one can resist the bold crunch of Doritos–not even extraterrestrials! Playing on sci-fi tropes and packed with hilarious twists and turns, this winning Crash the Super Bowl spot is out-of-this-world.

    “This year’s Crash the Super Bowl contest winner, ‘Abduction’ is the ultimate embodiment of Doritos’ ‘For the Bold’ ethos. They truly pushed the bounds of creativity with their Abduction ad,” said Tina Mahal, sr. VP of marketing at PepsiCo Foods North America. “We can’t wait to showcase their vision on the biggest stage in advertising, as we know the spot will inspire our fans to continue stepping outside of what is expected.”

    Tags:Doritos Crash the Super Bowl ContestDylan BradshawNate Norell



    SixTwentySix names Hayley Diaz as head of production

    Tuesday, March 11, 2025
    Hayley Diaz

    SixTwentySix has appointed Hayley Diaz as head of production. With a career spanning notable production companies such as Framestore Pictures, REVERIE Content, PRETTYBIRD, and Rattling Stick, Diaz brings a mix of creative intuition, operational mastery, and deep industry experience.

    Over the past decade, Diaz has shaped projects for brands and artists that define culture, from Nike, Apple, and Netflix to Anderson .Paak, Harry Styles, and Solange. Diaz has navigated the complexities of live-action production at every level, managing shoots across the globe.

    “At SixTwentySix, delivering at the highest level has always been our priority. As our ambitions continue to grow, we knew we needed a head of production who could not only manage the scale but elevate our entire approach,” said Jake Krask, co-founder and managing partner at SixTwentySix. “The moment we met Hayley Diaz, we knew she was the right fit. Her expertise, leadership, and deep understanding of production make her an invaluable addition to the team. She brings a level of precision and experience that will strengthen our production department and enhance the way we serve our clients. We’re thrilled to have her on board and excited for what’s ahead.”

    “At SixTwentySix, we move fast, think big, and refuse to settle for the obvious. Hayley gets that. She’s built her career on making the impossible happen, and we couldn’t ask for a better leader to evolve our production game,” added SixTwentySix co-founder and executive producer Austin Barbera.

    For Diaz, stepping into this role is about more than just overseeing production--it’s about amplifying what makes SixTwentySix different. “There’s a hunger here. A drive to create work that actually resonates, not... Read More

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