Advertising agency Doner has appointed Maria Cabo as SVP, strategist, and Sky Downing as VP, strategy. In these new roles, both will help scale the integrated strategy group and add further expertise in transcultural insights, as the agency grows and adds several new clients to its roster. Cabo and Downing will report to chief strategy officer Jane Goodman.
Prior to joining Doner, Cabo held roles at independent agencies including d’expósito and Partners, Mythology/Partners and Spade, and Captura Group, where she focused on Hispanic and multicultural client work. Past clients include brands such as Tajín, Target, Warner Bros., Honey Bunches of Oats, and General Mills. She also has worked on the brand and media sides at MassMutual and Univision. Cabo additionally serves on The Hispanic Marketing Council and founded The Galician Film Festival.
With a career spanning North America, Europe and the Middle East, Downing is an accomplished strategist with over 12 years of experience in elevating brands globally. She brings skills in the art of brand storytelling, media planning, and the creation of digital ecosystems for global enterprises. Her background includes extensive B2B and B2C experience. She is also a member of the Minorities in Media, and Black Marketing Association.
These two hires come on the heels of Doner adding clients including Johnson & Johnson Baby brands, Travelocity, and Emerald X, the brand behind some of the nation’s largest trade shows including Digital Dealer and Outdoor Retailer.
