The Bentonville Film Festival (BFF) has announced the dates for the third annual festival, returning to Bentonville, Arkansas May 2-7, 2017. Co-founded by Academy Award winner Geena Davis and ARC Entertainment CEO Trevor Drinkwater, the Bentonville Film Festival champions women and diverse voices in all forms of media. Along with founding sponsor Walmart and presenting sponsor Coca-Cola, and partners AMC Theatres, Lifetime and Starz, BFF is the only film competition in the world to guarantee theatrical, television, digital and retail home entertainment distribution for its winners in the following categories: Best Family Film, Audience Award and Best Narrative Selected by Jury.
“We are so very proud of the progress we’ve made and the response we are getting in support of the mission of BFF. Now moving into our third year, I feel more confident than ever that–with the support of our partners–we will create change in the media our children view so that it will reflect the world they actually live in, which is half female and very diverse,” stated Davis.
Drinkwater added, “One of the goals of BFF is to create an opportunity for films to secure commercial distribution. This year’s festival marked the second year in a row in which that goal was accomplished for a majority of the films in competition. In addition, several films locked in distribution agreements with major studios such as Sony Pictures, Samuel Goldwyn, The Orchard, and Broad Green.”
BFF 2017 will expand its short film competitions and add a commercial competition as well. Attendees will continue to enjoy an inspiring lineup of narrative & documentary film screenings, industry-focused panel discussions, musical performances, celebrity spotlight events and much more. The annual family favorite/community event, “A League of Their Own” softball game, will also return to celebrate that film’s 25th anniversary.
BFF experienced significant growth in its second year with a 70% increase in attendance, approximately 63,000 seats filled and a 300% increase in earned media for their sponsors. Thirty-three competition filmmakers out of 34 competition films attended, as well as notable guests Meg Ryan, Soledad O’Brien, Nia Vardalos, Kathy Najimy, Bruce Dern, Constance Wu, African American Film Critics Association president Gil Robertson, Robert Townsend, and musicians Joe Walsh and Darius Rucker. 2016 Festival attendees were asked to rate their BFF experience–and 93% said it exceeded expectations.
The 2017 festival submissions for the BFF Film Competition will open on October 3, 2016. Films accepted into the festival will be announced March 2017. To learn more details about the BFF submission guidelines and process visit https://www.Bentonvillefilmfestival.com.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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