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    Directors Etienne Proulx, Charles Nordeen Join CANTEEN

    By SHOOTUpdated:No Comments2602 Views
    Charles Nordeen
    BROOKLYN, NY --

    CANTEEN, a Brooklyn-based tabletop production company under the aegis of EP Elyse Sara, has added directors Etienne Proulx and Charles Nordeen to its roster. 

    Proulx, a beer and liquids specialist, rose up the ranks of the tabletop industry honing his craft as a master rigger and special effects stylist. His three-year collaboration with Baskin-Robbins brought him to invent and R&D specific devices utilized in multiple campaigns. He also designed the tabletop elements for the Coors Light global campaign in 2016. His directing clients include McDonald’s, Budweiser, Tim Hortons, Nespresso and Subway. 

    Nordeen was a founding partner of a VFX and live action studio in his early days, directing TV series, music videos and indie films and was recognized with a slot in the 2014 SHOOT New Directors Showcase. He has more recently honed this skill with his passion for food to create a niche in the industry, shooting for brands such as Jack Daniel’s, Coffee-Mate, P&G and Marriott. Nordeen helmed PSA work for Michelle Obama’s “Let’s Move” initiative, giving him the opportunity to present his work personally to the former First Lady.

    Tags:CANTEENCharles NordeenElyse SaraEtienne Proulx



    Ex-OpenAI engineer who raised legal concerns about the technology he helped build has died

    Saturday, December 21, 2024
    Suchir Balaji poses for a photo in Hawaii in 2018. Balaji was a former OpenAI engineer and whistleblower who died in November 2024. (Balaji Ramamurthy via AP)

    Suchir Balaji, a former OpenAI engineer and whistleblower who helped train the artificial intelligence systems behind ChatGPT and later said he believed those practices violated copyright law, has died, according to his parents and San Francisco officials. He was 26.

    Balaji worked at OpenAI for nearly four years before quitting in August. He was well-regarded by colleagues at the San Francisco company, where a co-founder this week called him one of OpenAI's strongest contributors who was essential to developing some of its products.

    "We are devastated to learn of this incredibly sad news and our hearts go out to Suchir's loved ones during this difficult time," said a statement from OpenAI.

    Balaji was found dead in his San Francisco apartment on Nov. 26 in what police said "appeared to be a suicide. No evidence of foul play was found during the initial investigation." The city's chief medical examiner's office confirmed the manner of death to be suicide.

    His parents Poornima Ramarao and Balaji Ramamurthy said they are still seeking answers, describing their son as a "happy, smart and brave young man" who loved to hike and recently returned from a trip with friends.

    Balaji grew up in the San Francisco Bay Area and first arrived at the fledgling AI research lab for a 2018 summer internship while studying computer science at the University of California, Berkeley. He returned a few years later to work at OpenAI, where one of his first projects, called WebGPT, helped pave the way for ChatGPT.

    "Suchir's contributions to this project were essential, and it wouldn't have succeeded without him," said OpenAI co-founder John Schulman in a social media post memorializing Balaji. Schulman, who recruited Balaji to his team, said what... Read More

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