Chelsea UK has added director Goh Iromoto to its roster for his first-ever representation in the U.K.
Repped by Sanctuary in the U.S. and Steam in Canada, Iromoto has created visually stunning and impactful work for clients such as P&G, Toyota, Tim Horton’s, Canada Goose and Sapporo to name a few. His most recent work for P&G,“The Name,” beautifully calls attention to and elevates the importance of a name and how meaningful gestures–like pronunciation and understanding its meaning–can create a greater sense of belonging for us all.
Iromoto’s repertoire of work includes short films such as The Canoe and The Wonder which have earned him many acknowledgments. The Canoe captures the human connection and bond created by Canada’s well-known craft and symbol, the canoe. The Wonder is a reflective journey exploring the human sense of awe and wonder amidst the landscape and wildlife of Kenya. Iromoto’s shorts have been chosen as official selections in National Geographic’s Short Film Showcase and festivals such as Banff Mountain, Whistler and Doclands Documentary Film Festival. A multitude of Iromoto’s films have also been chosen as Vimeo Staff Picks.
Born to immigrant parents who founded a Japanese Canadian newspaper company, Iromoto traveled across the vast country of Canada and cultivated his sense of curiosity from a young age.
Speaking of himself and joining the Chelsea UK team, Iromoto explained, “As an individual and filmmaker, I’m someone who greatly values a sense of connection and empathy with who I surround myself with. Be it friends, relationships, creative collaborators, and of course, those who I partner with in representing me. It’s become important to not only have those who can relate to the sense of humanity I aspire towards in my work, but also those that I can go through the journey of film production with a sense of modesty, humility, growth, and certainly, laughter.” He continued, “Everyone I met at Chelsea UK from the beginning–their reps, owners and creative team leaders – have been nothing but gracious, kind and supportive.”
Iromoto graduated from the University of British Columbia with a B.A. in Human Geography which further deepened his understanding and awareness of the diverse intricacies and nuances of human connection. Today, Iromoto focuses on filmmaking that stems from a place of empathy at its core, combined with his love of cinematography to create thoughtful and beautiful visual stories.
“When I first watched Goh’s extraordinary films they resonated so deeply with me,” said Chelsea UK head of sales Mel Fong, “His work is very personal yet talks to everyone. He has an amazingly broad and humanistic background which is clearly woven through all his work.”
Iromoto was also drawn to the talent at Chelsea, noting, “I already deeply admired the team of directors and filmmakers that were on the Chelsea roster. Stacy Peralta in particular was a massive influence in my earlier inspiration in documentary work.”
Chelsea UK executive producer Nell Jordan said of Iromoto, “He has an incredible ability to tell stories on a relatable, human level while bringing his very personal aesthetic to every project.”
