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    Dieter Lebbe named head of production at MullenLowe L.A.

    By SHOOTUpdated:No Comments1965 Views
    Dieter Lebbe
    LOS ANGELES --

    MullenLowe U.S. has tapped award-winning Belgian executive Dieter Lebbe as its new head of production in its Los Angeles office. Lebbe will oversee all day-to-day film, digital, and art production for the office across its client roster and will report to executive creative directors Laura Sampedro and Carlos Alija. 

    Lebbe began his 20-year career producing reality TV shows like Big Brother and Fear Factor before he made the leap into the world of advertising. He joined European agency Duval Guillaume as head of TV before moving over to Caviar as executive producer, where he remained for nearly a decade. He eventually moved stateside to found Caviar Digital, expanding the company’s creative footprint into new media content and digital storytelling.  

    Lebbe switched back to the agency side, joining Droga5 as executive producer and later TBWAChiatDay New York. In the past couple of years, he produced global campaigns for Netflix, Levi’s, Headspace, Dolby, and others for 72andSunny, AKQA, and GUT. 

    “Dieter is a valuable addition to our team with his diverse experience and passion for content, ranging from commercials and branded entertainment to TV shows and digital media,” stated Alija. 

    “We look forward to seeing him push our teams to think differently in this challenging economic landscape in order to maintain the highest level of creativity and production value,” added Sampedro. 

    Lebbe said, “I admire what Javi (Javier Passerieu, managing director, MullenLowe LA), Laura, and Carlos have done to rewire the agency creatively. They have a track record of creating highly crafted work and I’m looking forward to leading the production team in becoming an essential part of that creative process.”

    Tags:Carlos AlijaDieter LebbeLaura SampedroMullenLowe



    California Film Commission awards $108.6 Million in tax credits

    Wednesday, December 18, 2024
    Colleen Bell, director of the California Film Commission

    The California Film Commission (CFC) has awarded $108.6 million in tax credits to 10 film and television projects through its Film and Television Tax Credit Program and Soundstage Filming Tax Credit Program. This latest round of awards includes one relocating television series, one recurring television series, five new television series, one miniseries, and two non-independent feature films. Together, these productions are expected to generate $509 million in qualified California expenditures, supporting local businesses and creating 3,583 cast and crew jobs.

    In an effort to retain more productions in California, the CFC added additional application windows this fall. Since the industry experienced a major labor disruption due to the dual strikes last year, the CFC added these windows to demonstrate a proactive commitment to addressing industry needs. This approach included three newly scheduled application windows: two for television series in September and October, followed by one for non-independent feature films in November.

    “We are working hard to keep productions filming in California,” said Colleen Bell, director of the California Film Commission. “These tax credits help us keep jobs here in our state and drive economic growth, but the impact goes beyond the entertainment industry – it supports families, local businesses, and communities statewide.”

    Collectively, these projects will invest $276 million in below-the-line wages, employing 1,666 cast members, 1,917 crew members, and 28,404 background performers, measured in days worked. The productions will also generate 835 filming days throughout California.

    Among the highlights is “Imperfect Women” from20th Television, a part of Disney Television Studios for Apple... Read More

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