Amir Kassaei, worldwide chief creative officer of DDB Worldwide, has been named as the Integration jury president for the 2015 London International Awards (LIA).
Said Kassaei, “Integration means that you have to come up with an innovative solution for a marketing problem in a way that this solution, this idea, has the momentum and the potential to integrate itself in to society, culture and communities. As the jury president, I get to see amazing ideas which are about integration in the sense of influencing society, being part of the life of the people and less about ideas which are using all channels to prove consistency.”