Global independent ad agency cummins & partners has acquired Brooklyn-based creative agency dc3, according to Sean Cummins, founder and global CEO. The goal of the acquisition is to further expand the cummins & partners brand as a global creative leader. cummins & partners opened in New York in June 2014, followed in April 2015 with the opening of their second international office in Toronto. cummins & partners was founded in Australia in 2011 and has grown to become one of the top independent ad agency networks in Australia, with a growing global footprint.
dc3 is a boutique shop, which brings a strong creative anchor to cummins & partners’ North America operations. Founded by creative veteran Todd Irwin, dc3 will fold into the Manhattan, New York, base of the expanding agency. Irwin has been named as partner and chief creative officer, joining Cummins and chief strategist Arwa Mahdawi on the agency’s partnership Team, which recently announced Andre Agassi and Steffi Graf as business partners.
“I have been looking at a number of agencies over the last six months, and it wasn’t just the businesses that mattered, it was the quality of the people. In Todd we have found an outstanding creative talent and a great businessman. That is the killer combination” said Cummins. “New York is an idiosyncratic market and we came in here cold. And purposely so. You can’t impose your style on the market and hope it will respond. You have to learn the rhythms. We have a great culture and philosophy that comes from our Australian roots…but you need a New York savvy. Todd has already shown us how the two will blend perfectly.”
Irwin has produced work for Verizon, Nikon, Coca-Cola, Remy Martin, Lacoste, Mountain Dew, Monique Lhuillier, and Lord and Taylor to name a few.
