Marketing communications agency Lowe Campbell Ewald has added Craig Kleber as executive strategy director. In this newly created position, Kleber will lead strategic planning out of Lowe Campbell Ewald’s Los Angeles office while also playing a significant role in new business cultivation across the agency’s U.S. offices. Kleber will report directly to Angela Zepeda, president, managing director.
Kleber joins Lowe Campbell Ewald from DDB’s Los Angeles office where he served as chief strategy officer. While there, he oversaw all agency strategy and implemented a total marketing approach for Wells Fargo. Prior to DDB, Kleber was a partner at Hall & Partners, and was the director of integrated insights where he oversaw the planning, research and analytics functions for the integrated offices of Young & Rubicam and Wunderman Southern California. In addition, Kleber held roles at Suissa Miller, Publicis Seattle, RPA and CDP-Travissully, and began his career as an account planner at Lowe Lintas and Partners in London. Throughout the years, he has worked with a number of prominent brands including Land Rover, Honda, Acura, Southwest Airlines, T-Mobile, Dell, Birds Eye, Nestlé, Callaway, AAA and Southern California Edison.
