Independent, female-owned, full-service agency Cornett has hired Benny Jackson as creative director. Jackson most recently was social creative director at TBWAMedia Arts Lab for four years. Before that, he was group creative director at Havas Chicago for nearly a decade. The industry vet’s experience spans nearly 20 years.
Jackson will continue to advance Cornett’s visual craft, an area of opportunity for the agency. At first, Jackson will focus his time on Hunter Fan and University of Kentucky Healthcare, as well as the GE Appliances and Tempur Sealy International lines of business. He is dedicated to creativity, collaboration, and a relentless pursuit of freshness.
Jackson has worked with some of the world’s biggest and smallest brands, which gives him a unique perspective on every project. He will help deepen Cornett’s expertise in three key areas–video production, design, and strategy. He is one of a handful of strategic hires that include SVP/director of strategy Ginger Smithwick, strategist Ellie Kangur, Damon Vinyard as head of production (a first-time role at the agency), and Kate Schifferdecker as VP, client partnerships.
“I believe fate brought Benny to Cornett,” said executive creative director Whit Hiler. “Around the time we started discussing hiring a creative director, I caught wind that Benny had just moved from Los Angeles to Lexington. He was everything we were looking for in both a creative thinker and a creative leader. I invited him to lunch and the rest is history.”
Amazon reports boost in quarterly profits, exceeds revenue estimates as it invests in AI
Amazon reported a boost in its quarterly profits Thursday and exceeded revenue estimates, sending the company's stock up in after-hours trading.
For the three months that ended on Sept. 30, the Seattle-based tech giant posted a revenue of $158.9 billion, higher than the $157.28 billion analysts had expected.
Amazon said it earned $15.3 billion, higher than the $12.21 billion industry analysts surveyed by FactSet had anticipated. Amazon earned $9.9 billion during the same period last year. Earnings per share were $1.43, higher than analysts' expectations of $1.14.
Net sales increased 11% compared with the third quarter of 2023, Amazon said.
Thursday's report offers a last look at Amazon's business before the start of the holiday shopping season, the busiest time of year for the retail industry.
"As we get into the holiday season, we're excited about what we have in store for customers," said Andy Jassy, Amazon's president and CEO. "We kicked off the holiday season with our biggest-ever Prime Big Deal Days and the launch of an all-new Kindle lineup that is significantly outperforming our expectations; and there's so much more coming."
The company said it expects revenue for the fourth quarter to be between $181.5 billion and $188.5 billion, compared with the $186.29 billion forecast by analysts.
The better-than-expected earnings come after Amazon missed revenue estimates last quarter,.
Amazon reported its core online retail business pulled in $61.41 billion in revenue this in the third quarter. Those figures include sales from the company's popular Prime Day shopping event held in July. Though Amazon does not disclose how much revenue comes from the 48-hour shopping bonanza, it said this year's event resulted... Read More