Global creative agency the community has opened its first office on the West Coast, setting up shop in San Francisco. The new office is being led by managing director Julie Liss and chief creative officer Mark Sweeney. Owned by Publicis Groupe, the community is headquartered in Miami, also maintaining offices in Buenos Aires, New York and London.
“A West Coast operation has always been part of our vision. It’s such a great market and I’m excited about all the great work we’ll be able to do from there” said José Mollá, co-founder (with Joaquin Mollá) and chief creative officer at the community.
This development comes on the heels of four consecutive years of 20%+ growth for the community, which has expanded with new offices in New York and London in the last year alone.
“I couldn’t be more pleased about opening our doors in San Francisco, a city which sets the standard for innovation” adds Luis Montero, president of the community. “This new location will help us deepen the value we provide to our Bay Area clients, as well as open up new opportunities on the West Coast.”
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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