Commercial director Alex Anderson has made his feature debut with the streaming release of Fambly.
Both darkly dramatic and comedic, the character-driven live action film was shot and directed pre-pandemic by Anderson, from his own script, with a mixed cast of 20 first-time film actors and non-actors. Fambly was finished during quarantine.
The film’s story revolves around a quirky young family torn asunder after the big brother is tormented by a neighborhood girl. The mom attempts to put an end to the bullying by following the girl home to speak with her mother. The ensuing family fallout involves finger pointing, unrequited love and a young son who runs away from home with his much-maligned cat.
“We set out to make something fun, poetic and simple that the audience could enjoy in one sitting,” said Anderson. “The pacing is fast and plays as a stream of consciousness experience. A flowing dream. We worked to craft, extend, and protect for a lyrical feeling.”
Anderson is an accomplished commercial writer/director/producer who has created content for clients such as Apple, AT&T, Coca-Cola, Ford, Frito-Lay, Foster Farms, Google, Hyundai, In-N-Out, KFC, McDonald’s, Microsoft, Nike, Nintendo, Nissan, Procter & Gamble, Smashbox Cosmetics, Subaru, Taco Bell, Target, Toyota, Under Armour and Walmart.
Fambly was shot in Chesaning, Michigan and produced by Anderson’s longtime friend and creative colleague, Reza Rasoli.
In the commercial world, Anderson and Rasoli are award-winning multidisciplinary writer/director/producers known as ALEXREZA. In the ad arena they have created whimsical, upbeat stories across broadcast, web, social, print, live events, and entertainment, with emphasis on animation, design, CGI, collage and VFX. Production house Partizan represents ALEXREZA worldwide.
