Commercial director Alex Anderson has made his feature debut with the streaming release of Fambly.
Both darkly dramatic and comedic, the character-driven live action film was shot and directed pre-pandemic by Anderson, from his own script, with a mixed cast of 20 first-time film actors and non-actors. Fambly was finished during quarantine.
The film’s story revolves around a quirky young family torn asunder after the big brother is tormented by a neighborhood girl. The mom attempts to put an end to the bullying by following the girl home to speak with her mother. The ensuing family fallout involves finger pointing, unrequited love and a young son who runs away from home with his much-maligned cat.
“We set out to make something fun, poetic and simple that the audience could enjoy in one sitting,” said Anderson. “The pacing is fast and plays as a stream of consciousness experience. A flowing dream. We worked to craft, extend, and protect for a lyrical feeling.”
Anderson is an accomplished commercial writer/director/producer who has created content for clients such as Apple, AT&T, Coca-Cola, Ford, Frito-Lay, Foster Farms, Google, Hyundai, In-N-Out, KFC, McDonald’s, Microsoft, Nike, Nintendo, Nissan, Procter & Gamble, Smashbox Cosmetics, Subaru, Taco Bell, Target, Toyota, Under Armour and Walmart.
Fambly was shot in Chesaning, Michigan and produced by Anderson’s longtime friend and creative colleague, Reza Rasoli.
In the commercial world, Anderson and Rasoli are award-winning multidisciplinary writer/director/producers known as ALEXREZA. In the ad arena they have created whimsical, upbeat stories across broadcast, web, social, print, live events, and entertainment, with emphasis on animation, design, CGI, collage and VFX. Production house Partizan represents ALEXREZA worldwide.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More