Coinbase and its agency Accenture Interactive won the Super Clio honoring the year’s best Super Bowl advertising for their “Less Talk, More Bitcoin” spot.
The :60 simply consisted of a bouncing QR code which changed colors. Those whose curiosity was piqued enough to scan the code were taken to Coinbase’s website promoting a $15 giveaway for joining the cryptocurrency market.
A Super Clio jury of representatives from Pepsi, Reddit, VaynerMedia, Activision Blizzard, 72and Sunny, The Martin Agency, TBWAChiatDay, BBDO, Cartwright, R/GA, FCB and Ogilvy, among others, huddled after the Big Game to determine the most creative spot of Super Bowl LVI.
The Super Clio trophy, which towers above a standard Clio at 22 inches, matching the height and look of the NFL’s Lombardi trophy, will be inscribed and presented to Accenture Interactive this week.
The Super Clio was introduced in 2015 in collaboration with WPP’s Rob Reilly, who has served on the competition’s jury since its inception. Reilly and Clio Awards CEO Nicole Purcell recognized a need to celebrate the cutting-edge work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the complexities of pulling off a creative victory during the Big Game. The Clio Awards have long been an advertising competition with pop culture roots–from televised ceremonies to Johnny Carson segments and plotlines in shows like Mad Men–so it made sense to develop a special award for the moment when advertising would be in the mainstream spotlight.
