By David Bauder, Media Writer
NEW YORK (AP) --CNN's new chief executive says the company needs to recapture the "swagger and innovation" of its early days — and that, he says, increasingly means embracing a future outside of television.
Mark Thompson, appointed CNN's chief executive last fall after stints at The New York Times and BBC, outlined a strategy to his staff Wednesday that included a corporate restructuring but few external specifics on how that transformation will take place.
Once a "scrappy outsider," CNN has been slow to respond to the reality of its primary television business shrinking, Thompson said in his memo. He was not made available for an on-the-record interview with The Associated Press.
"There's currently too little innovation and risk-taking," Thompson said in the memo. "Like so many other news players with a broadcast heritage, CNN's linear services and even its website can sometimes have an old-fashioned and unadventurous feel as if the world has changed and they haven't."
CNN needs to follow the audience, and smartphones are where most people under 40 first turn for news, he said.
To change the thinking, Thompson said the current national, international and digital teams need to be combined into one unit, under the leadership of Virginia Moseley as executive editor. Mike McCarthy will become CNN's managing editor.
Atlanta-based CNN is also hiring Alex MacCallum, currently chief revenue officer at The Washington Post, as an executive in charge of digital projects and services.
That's where Thompson, known for establishing the digital subscription service that transformed the Times as a business the past decade, will look for sustained revenue at CNN. It's not clear whether this will mean a paid subscription service or other products.
In the past, CNN hasn't always "gone the extra mile to squeeze every bit of value from the outstanding news and other intellectual property we create," he wrote. "No longer."
He said the CNN.com website needs "drastic modernization." The network also needs multiple digital projects to complement the CNN Max streaming service, he said.
With cord-cutting, the audience for cable television in the U.S. has fallen by one-fifth in the past two years, he said. CNN's full-day ratings averaged 479,000 in 2023, down 15% from a year earlier. Fox News Channel's 1.22 million was down 18% and MSNBC's 780,000 was up 6%, according to the Nielsen company.
Thompson said CNN's television personalities must find multiplatform audiences, and praised Anderson Cooper's "All There Is" podcast about grief.
SMPTE elects board officers, regional governors
SMPTEยฎ,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
โSMPTEโs membership has spoken,โ said SMPTE interim executive director Sally-Ann DโAmato. โThese officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!โ
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More