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    Clio Jury Votes “SnickersFixTheWorld” This Year’s Top Super Bowl Spot

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    A scene from "#SnickersFixTheWorld," winner of the Super Clio in recognition of this year's best Super Bowl commercial.
    NEW YORK --

    The Clio Awards has bestowed the best commercial of Super Bowl LIV mantle upon “#SnickersFixTheWorld.” Conceived by BBDO New York/AMV BBDO for Snickers, the spot was selected by a panel of leading advertising creatives as the winner of the 6th annual Super Clio.

    Snickers won out over three fellow entries on the 2020 Super Clio shortlist: Amazon’s “#BeforeAlexa” from Droga5 London; Jeep’s “Groundhog Day” by Hidrive Chicago; and Google’s “Loretta” out of the Google Creative Lab.

    “The Super Bowl is the first major advertising event of the year. It’s an opportunity for agencies and brands to take storytelling risks and telegraph the trends we’ll see emerge as the year goes on,” said Nicole Purcell, Clio president. “It’s a competition for marketers to put on their best performance as much as it is for the players on the field and it’s so fun for us to host this special judging session and award the creative team that delivered such a timely and lighthearted viewing experience to a huge live television audience.”

    Directed by Tom Kuntz of production house MJZ, Snickers’ Big Game ad presents an absurdly satisfying solution for fixing a world that’s out of sorts–digging a huge hole in the planet and feeding it a giant Snickers bar. The remedy is an extension of the iconic “You’re Not You When You’re Hungry” campaign which is marking its 10-year anniversary.
     


    The all-star, all-female panel of Super Clio jurors included: Creative director Alice Blastorah of Johannes Leonardo; ECD Juliana Cobb of Droga5; editor Akiko Iwakawa-Grieve of Rock Paper Scissors; global ECD Shayne Millington of McCann New York; ECD Julia Neumann of TBWA\Chiat\Day; creative director Laddie Peterson of Wieden+Kennedy; CCO and co-founder Jaime Robinson of Joan Creative; director of production Lora Schulson from 72andSunny; managing director/ECD Amee shah of J.P. Morgan Chase; free agents Leslie Sims and Shannon Washington; CCO Lisa Topol of DDB; and EVP, group executive producer Amy Wertheimer of BBDO New York.

    “It was a lively and engaging discussion and we talked at length about idea, execution and the very specific media event that is the Super Bowl,” said Robinson. “In the end, we loved Snickers for being so in-tune with the world as it is right now, for being a fresh idea that re-frames a longstanding campaign, and for having a really, really good laugh at the overly earnest ads of recent Super Bowls past. It seems sadvertising’s reign might just be coming to an end.”

    The Super Clio trophy, which towers above a standard Clio at 22 inches, matching the height and look of the Lombardi trophy, will be inscribed and presented at the offices of BBDO New York this week.

    Tags:BBDO New YorkMJZSuper BowlSuper ClioTom Kuntz



    DirecTV calls off acquisition of rival Dish, possibly ending a yearslong pursuit

    Friday, November 22, 2024
    Dish Network satellite dishes are shown at an apartment complex in Palo Alto, Calif., Feb. 23, 2011. (AP Photo/Paul Sakuma, File)

    DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.

    The deal was reliant on Dish bond holders agreeing to trade in the debt they held for debt in the new company, a swap that would have cost them about $1.6 billion, collectively.

    The retreat by DirecTV this week may end a years-long effort by the company to acquire both Dish and Sling after it announced the bid in September.

    DirecTV was looking to acquire Dish TV and Sling TV from its owner EchoStar in a debt exchange transaction that included a payment of $1, plus the assumption of approximately $9.8 billion in debt. The deal was contingent on several factors, including regulatory approvals and bondholders writing off debt related to Dish.

    "While we believed a combination of DirecTV and Dish would have benefited all stakeholders, we have terminated the transaction because the proposed exchange terms were necessary to protect DirecTV's balance sheet and our operational flexibility," DirecTV CEO Bill Morrow said in a statement.

    The prospect of a DirecTV-Dish combo has long been rumored, and reported talks resurfaced over the years. And the two almost merged more than two decades ago — but the Federal Communications Commission blocked the deal valued at the time at $18.5 billion deal, citing antitrust concerns.

    The pay-for-TV market has shifted significantly since. As more and more consumers tune into online streaming platforms, demand for more traditional satellite entertainment continues to shrink.

    DirecTV says that it will continue to invest in next-generation streaming platforms and offer new packaging options while integrating content from live TV alongside direct-to-consumer... Read More

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