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    Chipotle named MIPTV’s Brand of The Year

    By SHOOTUpdated:No Comments1283 Views
    Chipotle's "Farmed and Dangerous"
    PARIS --

    US restaurant chain Chipotle Mexican Grill has been named MIPTV’s Brand of the Year in recognition of its original online series “Farmed and Dangerous,” produced with New York-based studio Piro, which will have its exclusive international premiere in Cannes.

    On Wednesday 9 April in the Grand Auditorium of Cannes’ Palais des Festivals, the whole team behind “Farmed and Dangerous” including its star, veteran film and TV actor Ray Wise (“Twin Peaks”, “Robocop”), will present the series to MIPTV delegates.

    Chipotle’s Chief Marketing Officer, Mark Crumpacker, along with Piro partner Tim Piper, writer/director/executive producer of the show and Daniel Rosenberg, writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

    “Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level,” said Laurine Garaude, Director of Reed MIDEM’s TV Division.

    “Farmed and Dangerous” is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world’s least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

    The “Farmed and Dangerous” presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry’s first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

    The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

    The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti, Founder, Studio Bagel and Aline Bonnet, Media Strategy Manager, Orangina-Schweppes. A dedicated networking event “The Brands & Online Video Lunch” will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche, Digital Director, Irish Distillers Pernod Ricard – Jameson Whiskey, Ireland.

    In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.




    Tony Award-winning British actor Joan Plowright, widow of Laurence Olivier, dies at 95

    Friday, January 17, 2025
    Actor Laurence Olivier, center, with his wife Joan Plowright, left, and actress Lauren Bacall at the U.S. premiere of Lord Olivier's only Shakespearean production made exclusively for television, "King Lear," in New York, May 3, 1983. (AP Photo/Carlos Rene Perez, File)

    Award-winning British actor Joan Plowright, who with her late husband Laurence Olivier did much to revitalize the U.K.'s theatrical scene in the decades after World War II, has died. She was 95.

    In a statement Friday, her family said Plowright died the previous day at Denville Hall, a retirement home for actors in southern England, surrounded by her loved ones.

    "She enjoyed a long and illustrious career across theatre, film and TV over seven decades until blindness made her retire," the family said. "We are so proud of all Joan did and who she was as a loving and deeply inclusive human being."

    Part of an astonishing generation of British actors, including Judi Dench, Vanessa Redgrave, Eileen Atkins and Maggie Smith, Plowright won a Tony Award, two Golden Globes and nominations for an Oscar and an Emmy. She was made a dame by Queen Elizabeth II in 2004.

    From the 1950s to the 1980s, Plowright racked up dozens of stage roles in everything from Anton Chekhov's "The Seagull" to William Shakespeare's "The Merchant of Venice." She stunned in Eugene Ionesco's "The Chairs," and George Bernard Shaw's totemic two female roles "Major Barbara" and "Saint Joan."

    "I've been very privileged to have such a life," Plowright said in a 2010 interview with The Actor's Work. "I mean it's magic and I still feel, when a curtain goes up or the lights come on if there's no curtain, the magic of a beginning of what is going to unfold in front of me."

    The esteem in which Plowright was held in London was evident with the news that theaters across the West End will dim their lights for two minutes at 7 p.m. on Tuesday in her honor.

    Born Joan Ann Plowright in Brigg, Lincolnshire, England, her mother ran an amateur drama group and Plowright was... Read More

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