By Joe McDonald
BEIJING (AP) --China's government banned effeminate men on TV and told broadcasters Thursday to promote "revolutionary culture," broadening a campaign to tighten control over business and society and enforce official morality.
President Xi Jinping has called for a "national rejuvenation," with tighter Communist Party control of business, education, culture and religion. Companies and the public are under increasing pressure to align with its vision for a more powerful China and healthier society.
The party has reduced children's access to online games and is trying to discourage what it sees as unhealthy attention to celebrities.
Broadcasters must "resolutely put an end to sissy men and other abnormal esthetics," the TV regulator said, using an insulting slang term for effeminate men — "niang pao," or literally, "girlie guns."
That reflects official concern that Chinese pop stars, influenced by the sleek, girlish look of some South Korean and Japanese singers and actors, are failing to encourage China's young men to be masculine enough.
Broadcasters should avoid promoting "vulgar internet celebrities" and admiration of wealth and celebrity, the regulator said. Instead, programs should "vigorously promote excellent Chinese traditional culture, revolutionary culture and advanced socialist culture."
Xi's government also is tightening control over Chinese internet industries.
It has launched anti-monopoly, data security and other enforcement actions at companies including games and social media provider Tencent Holding and e-commerce giant Alibaba Group that the ruling party worries are too big and independent.
Rules that took effect Wednesday limit anyone under 18 to three hours per week of online games and prohibit play on school days.
Game developers already were required to submit new titles for government approval before they could be released. Officials have called on them to add nationalistic themes.
The party also is tightening control over celebrities.
Broadcasters should avoid performers who "violate public order" or have "lost morality," the regulator said. Programs about the children of celebrities also are banned.
On Saturday, microblog platform Weibo Corp. suspended thousands of accounts for fan clubs and entertainment news.
A popular actress, Zhao Wei, has disappeared from streaming platforms without explanation. Her name has been removed from credits of movies and TV programs.
Thursday's order told broadcasters to limit pay for performers and to avoid contract terms that might help them evade taxes.
Another actress, Zheng Shuang, was fined 299 million yuan ($46 million) last week on tax evasion charges in a warning to celebrities to be positive role models.
Nintendo reports lower profits as demand drops for its aging Switch console
Nintendo, the Japanese video game maker behind the Super Mario franchise, said Tuesday that its profit fell 60% in the first half of the fiscal year, as demand waned for its Switch console, now in its eighth year since going on sale.
Kyoto-based Nintendo Co. reported a 108.7 billion yen ($715 million) profit for the April-September period, as sales slipped 34% from the previous year to 523 billion yen ($3.4 billion).
More than 74% of its sales revenue came from overseas, according to Nintendo, which didn't break down quarterly numbers.
Global Switch sales during the period dropped to 4.7 million machines from 6.8 million units the previous year.
But Nintendo said in a statement that Switch sales were still growing and vowed to stick to its goal of selling a Switch console to each and every individual, not just one Switch per every household.
Nintendo stuck to its earlier projection for a 300 billion yen ($2 billion) profit for the full fiscal year through March 2025, down nearly 29% from the previous fiscal year.
Annual sales were forecast to drop 23% to1.28 trillion yen ($8.4 billion).
It also lowered its Switch sales projection for the fiscal year to 12.5 million units from an earlier forecast to sell 13.5 million.
Nintendo and other game and toy makers rake in their biggest profits during the Christmas shopping season, as well as New Year's, a holiday celebrated with fanfare in Japan, when children receive cash gifts from grandparents and other relatives.
Nintendo has not yet announced details on a successor to the Switch.
Among its million-seller game software titles for the fiscal half were "Paper Mario RPG," which sold 1.95 million units since going on sale in May, and "Luigi Mansion 2... Read More