Jerry Lewis, actor, writer, producer, director, humanitarian and all-around funny man, will receive a Lifetime Achievement Award at the ICG Publicists Awards Luncheon to be held at the Beverly Wilshire Hotel, Beverly Hills on February 28. Equally funny woman and longtime pal, Carol Burnett, will make the presentation.
Steven Poster, ASC, president of the ICG said, "Lewis is a national treasure who has provided generations worldwide with decades of laughs. Jerry is also one of the main reasons I wanted to get into show business when I was a child."
"Jerry Lewis has achieved what few other performers have – success in movies, television and live performances," said Awards Committee chairman Henri Bollinger. "This is due in large measure to his enormous talent, of course, but also because of his uncanny appreciation and knowledge of the importance of publicity in attracting audiences."
In a recent Newsweek Magazine poll that listed the "10 Most Recognizable Faces in the World," Jerry Lewis came in fourth, tied with the Pope. His contributions to the entertainment industry are legendary. His films have entertained billions around the globe, and they continue to attract and enchant new audiences and fans.
At the age of 86, Lewis stepped back in front of the cameras as the star of the upcoming feature Max Rose. Written and directed by Daniel Noah, Max Rose premiered in the official lineup of the 2013 Cannes Film Festival. It co-stars Kerry Bishé, Kevin Pollak, Claire Bloom, Dean Stockwell, Fred Willard and Mort Sahl.
In his more than six decades as the chairman of the MDA and host of their annual telethon, Lewis raised more than 2.6 billion dollars for the charitable organization. He has been nominated for a Nobel Peace Prize, has been presented with the French Legion of Honor, and received the Jean Hersholt Humanitarian Award at the 2009 Academy Awards®.
Past recipients of this award include last year's honoree Kirk Douglas as well as Carol Burnett, Sylvester Stallone, Robert Zemeckis, Harrison Ford, Julie Andrew, Clint Eastwood, Arnold Schwarzenegger and Warren Beatty.
Other awards to be presented are the Television Showmanship Award; the Press Award; the International Media Award; the Maxwell Weinberg Awards, which recognize outstanding accomplishment in the field of publicity; the Les Mason Award, given to a publicist for lifetime achievement; and the Bob Yeager Award, which recognizes significant community service.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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