DAVID Bogotá has brought Carlos Camacho on board as chief creative officer. He will work with the managing director of DAVID Bogotá, Juan Pablo Garcia, and global CCO and partner, Pancho Cassis.
“Carlos has over 20 years of creative direction experience having worked in Colombia, Vietnam, China, Hong Kong, and The Netherlands. We are excited to welcome his talent back to Colombia and the DAVID team,” said Cassis.
A global perspective is central to Camacho’s approach to creativity, having worked around the globe in the APAC, North Asia, EMEA and LATAM regions throughout his career. Camacho is also the youngest and most awarded Latin American executive creative director to undertake creative leadership in two Asian markets: Vietnam and China. During his three years with MullenLowe Ho Chi Minh he overcame the difficulties of an emerging market and made the agency a creative powerhouse before undertaking an even more significant challenge: becoming the ECD at JWT Shanghai and then another Asian office; Wunderman Thompson Hong Kong. After almost nine years in Asia, Camacho moved to Amsterdam to be Wunderman Thompson Amsterdam’s ECD. During his tenure in the Netherlands, Camacho collaborated with more than 14 offices across the network.
His work has been honored in competitions worldwide including Cannes, Clio, LIA, One Show, New York Festivals, Spikes, Dubai Lynx, AdFest, El Ojo, FIAP, El Sol and EFFIE, and has received a Dubai Grand Prix in collaboration with Wunderman Thompson Saudi Arabia and a D&AD honor in collaboration with WT’s Singapore office. He has worked with brands such as HSBC, Amazon, Vodafone, Bayer, Unilever, Nestle, and Shell.
“It is important to note that DAVID Bogotá, launched in January 2021, has been breaking all records in terms of new business and awards in the Latin American region,” said Garcia who listed among its accomplishments being the “first agency in the country to win an Effie Global; and the best performing local agency in Cannes. In addition, Corona, Budweiser and Spotify brands are part of the client list.”
Camacho added, “DAVID is in a different league and the decision to join was a no-brainer. Juan Pablo and Pancho are amazing talented leaders with a huge creative appetite. I share their vision and ambition.”
