Cara Cutrone has been appointed president of LVLY, a woman-owned company that’s produced award-winning content as a creative partner for agencies and brands.
Throughout her tenure at LVLY, Cutrone has focused on expanding the business and nurturing top talent to ensure an exceptional customer experience and final product. Her leadership also included overseeing the successful acquisition of Jun¡per Jones, a testament to her strategic acumen. LVLY houses three brands–design, branding and strategy shop Jun¡per Jones; Friend or Foe, experts in unconventional storytelling; and audio studio Decibel.
LVLY is in the midst of restructuring the organization in response to changes in the business, reflecting its commitment to adapt proactively to evolving technology trends and the ever-changing landscape of the industry. This strategic initiative underscores LVLY’s dedication to ensuring that its creative prowess continues to thrive in a dynamic and forward-looking environment.
“Cara is an extraordinary selection for the position of president, given her tenure with the company, which has afforded her the opportunity to oversee every division at various junctures in her career. Our clientele holds a longstanding rapport with her, and she possesses a forward-thinking vision for our future. It is, without question, the ideal solution to gracefully move into a new chapter in LVLY’s journey,” remarked Ethel Rubinstein, owner and CEO of LVLY.
Cutrone is a seasoned professional with a diverse background that began notably in finance on Wall Street, where she worked in both brokerage houses and banking before making her transition into the creative industry. Her leadership and management skills have been refined through a range of roles, including her position as EVP managing director of the Juniper Jones division of LYLY. Prior to her current role, Cutrone held influential positions at varied New York studios, continually showcasing and expanding her expertise.
