By Dee-Ann Durbin, AP Business Writer
Burger King is breaking the mold in its new advertising campaign.
The burger chain is portraying its Whopper covered in mold in print and TV ads running in Europe and the U.S. The message: Burger King is removing artificial preservatives from its signature burger.
The company, already known for irreverent ad campaigns, turned it up a notch, including a time-lapse of a decaying burger on Twitter. That imagery goes beyond the print ads that show a 28-day-old burger — a week beyond.
Early reaction to the campaign Wednesday was a mix of applause for the shift away from preservatives, to disgust.
The restaurant, based in Miami, Florida, says it has removed artificial preservatives from the Whopper in several European countries — including France, Sweden and Spain — and around 400 of its 7,346 U.S. restaurants. It plans to remove preservatives from Whoppers served in all of its restaurants this year.
The Whopper is topped with onions, lettuce, tomato, mayonnaise and pickles, all of which will contain no artificial preservatives.
By the end of this year, Burger King said all food items — including sandwiches, sides and desserts — will be free from artificial colors, artificial flavors and artificial preservatives in the U.S. and select European countries, including Germany and the United Kingdom.
McDonald's announced in 2018 that it was removing artificial colors, flavors and preservatives from seven of its burgers.
Sean “Diddy” Combs seeks bail, citing changed circumstances and new evidence
Sean "Diddy" Combs filed a new request for bail on Friday, saying changed circumstances, along with new evidence, mean the hip-hop mogul should be allowed to prepare for a May trial from outside jail.
Lawyers for Combs filed the request in Manhattan federal court, where his previous requests for bail have been rejected by two judges since his September arrest on racketeering conspiracy and sex trafficking charges.
He has pleaded not guilty to charges that he coerced and abused women for years with help from a network of associates and employees, while silencing victims through blackmail and violence, including kidnapping, arson and physical beatings.
He has been awaiting a May 5 trial at a federal detention facility in Brooklyn.
In their new court filing, lawyers for Combs say they are proposing a "far more robust" bail package that would subject the entertainer to strict around-the-clock security monitoring and near-total restrictions on his ability to contact anyone but his lawyers. But the amount of money they attach to the package remains $50 million, as they proposed before.
They also cite new evidence that they say "makes clear that the government's case is thin." That evidence, the lawyers said, refutes the government's claim that a March 2016 video showing Combs physically assaulting his then-girlfriend occurred during a coerced "freak off," a sexually driven event described in the indictment against Combs.
They wrote that the encounter was instead "a minutes-long glimpse into a complex but decade-long consensual relationship" between Combs and his then-girlfriend.
The lawyers argued that the jail conditions Combs is experiencing at the Metropolitan Detention Center in Brooklyn violate his constitutional... Read More