Hapless husbands and housework-burdened moms are being banished from British advertising, as a crackdown on gender stereotypes comes into force.
From Friday, advertisements must not include "gender stereotypes which are likely to cause harm or serious or widespread offense."
Examples include depictions of men struggling to complete simple domestic tasks or ads that suggest women are solely responsible for cooking and cleaning.
Complaints will be assessed by the Advertising Standards Authority. British broadcasters are bound by the terms of their licenses to comply with its rulings.
The authority says its aim is not to ban all gender stereotypes but to remove those that are harmful.
Authority chief executive Guy Parker said "put simply, we found that some portrayals in ads can, over time, play a part in limiting people's potential."
This photo shows the icon for Microsoft's Skype app on a smartphone in New York, April 9, 2016. (AP Photo/Patrick Sison, File)
Microsoft is closing down Skype, the video-calling service it bought for $8.5 billion in 2011, which had helped spark a transformation in how people communicate online.
The tech giant said Friday it will retire Skype in May and shift some of its services to Microsoft Teams, its flagship videoconferencing and team applications platform. Skype users will be able to use their existing accounts to log into Teams.
Microsoft has for years prioritized Teams over Skype and the decision to fold the brand reflects the tech giant's desire to streamline its main communications app as it faces a host of competitors.
Founded in 2003 by a group of engineers in Tallinn, Estonia, Skype was a pioneer in making telephone calls using the internet instead of landlines. It relied on VOIP, voice over internet protocol, technology that converts audio into a digital signal transmitted online. Skype added video calls after online retailer eBay bought the service in 2005.
"You no longer had to be a senior manager in a Fortune 500 company to have a good quality video call with someone else," said Barbara Larson, a management professor at Northeastern University who studies the history of virtual and remote work. "It brought a lot of people around the world closer."
The ability to bypass expensive international phone calls to connect with far-flung coworkers was a boon for startups, but also people outside of the business world.
"You could suddenly have long calls, frequent calls, that were either free or very inexpensive," Larson said. As with other new platforms, scammers also made use of it.
By 2011, when Microsoft bought it from eBay, Skype had about 170 million users worldwide, then-Microsoft CEO Steve Ballmer said in an event announcing... Read More
