BBH Entertainment, the development arm of BBH LA, has partnered with Samsung, Hulu, and Westbrook Media to bring to fruition Exposure, a mobile photography reality competition series.
The branded entertainment show, which streams this month on Hulu, follows creative photographers as they complete weekly challenges to find the next great master of photography. The show challenges the photographers to put the Samsung Galaxy S21 Ultra 5G camera to the test by showcasing all the incredible images they can capture using the phone.
William Swann, head of entertainment, BBH, said, “The Galaxy S21 Ultra 5G inspired us to create Exposure as a competition series that anyone with a smartphone would enjoy, but also allowed us to showcase how mobile photography has democratized the photography genre. We know the Hulu audience will be floored by the photography the artists created, and that they will be able to take away tips and tricks for their own photography journeys.”
The series represents a partnership in which each company brings its specialty: Samsung creates smartphones that inspire creativity with powerful camera capabilities, BBH Entertainment brings expertise in creating entertaining formats for brands and publishers, Hulu offers brands the opportunity to develop, co-create and strategically market projects in a visionary new way for the streaming era, and Westbrook Media provides skillful creative and production capabilities. The series taps into Hulu’s younger audience of TV fans as well as inspiring the next generation of budding photographers and tech enthusiasts.
“Streaming TV has given the industry the opportunity to share brand experiences with consumers that are entirely outside of what we’ve considered before, and Exposure is uniquely positioned at the heart of this unexplored wave of content creation” said Liz Levy, VP of branded entertainment at Hulu. “The series brought multiple partners together to showcase how we can all function as peer-to-peer executive producers, moving cohesively from inception and development to media and marketing. Our vision for Exposure was to create something that we are confident will resonate with our viewers, precisely because we know Hulu’s audience is passionate about their content and culture and most importantly, how the two can meaningfully intertwine.”
