Chris Beresford-Hill, chief creative officer of BBDO Worldwide, will serve as the first ever competition chair for the American Advertising Federation (AAF) American Advertising Awards.
Beginning today, entrants can compete in the three-tiered national competition, vying to win an ADDY Award as the best in their respective markets. Winners from the 120 first-tier, local market competitions then advance to compete on the District level, with District winners forwarded to the national stage.
The American Advertising Awards attracts more than 25,000 entries annually. Last year, just 65 Gold ADDY Awards were bestowed nationally in the professional portion of the competition.
“The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising,” said Steve Pacheco, president and CEO, AAF. “This year, we are especially proud to announce our first-ever Competition Chair–BBDO Worldwide chief creative officer Chris Beresford-Hill–underscoring our commitment to honor the spirit of creative excellence within our industry and the prestige that comes with winning an ADDY.”
Said Chris Beresford-Hill, “I’m honored to support the AAF–an organization that celebrates excellence in our industry and actively gives back to it. And I’m excited to chair the American Advertising Awards specifically because it’s a chance to recognize great work that is not only highly creative but is also highly effective for our clients’ businesses. That’s where the real magic is.”
The 2024-25 American Advertising Award winners will be announced at the American Advertising Awards National Gala in Pittsburgh on Friday, June 6, 2025. Proceeds for entries are used to enhance advertising through programs such as public service internships, advocacy groups, advertising education and consumer awareness.
Click here to learn more about how to enter the first tier of the 2024-25 American Advertising Awards.
